Glewee

Background

The client, Glewee, is a software-as-a-service tech platform that integrates brands and social media influencers together to create, collaborate, and connect. With increased means of connection on every digital corner, there is an increasing disconnect between Brands and Creators. Glewee bridges that gap, fulfilling partnerships that fuel the creator economy. Founded in 2020, Glewee today has 10,000+ pre-vetted creators and 850+ brands and agencies active on its platform.

The Problem

Glewee was facing hurdles in managing their email campaigns effectively. The client was looking for a B2B marketing partner to plan and execute successful email campaigns and craft marketing funnels. Their goal was to boost open, click-through, and conversion rates. Additionally, the client wanted to establish an efficient process for onboarding brands and creators via email marketing while also requiring assistance in day-to-day marketing operations, management tasks, and business development endeavors.

How SeeResponse Helped

Initially, SeeResponse assisted the client in identifying the ideal customer profile and building prospect lists tailored for outbound campaigns. Furthermore, Seeresponse planned and executed various email drip campaigns. Remarkably, the client witnessed exponential growth and essentially went from having no creators on the platform to over 2000 users in only a month and a half. The results were astounding, and SeeResponse played an integral role every step of the way.