“SeeResponse's accurate work helped populate an ABM & outbound marketing solution. This allowed the internal team to better tailor pitches to prospects, resulting in a 40% initiation rate for recorded accounts. SeeResponse communicated information in real time, which helped the project move quickly.”
Background
VWO Experience Optimization Platform helps businesses improve key metrics by making it easy to discover insights, test ideas, and improve engagement across the customer journey.
The problem
VWO was building an ABM and outbound machine from scratch. The goal was a sales and marketing battlesheet for their named accounts, built on intelligence about each account’s conversion rate optimization function. A sturdy research framework was the whole project. After vetting seven vendors, VWO selected SeeResponse.
How we helped
We ran primary and secondary research on each named account and built battlesheets for their sales and marketing teams. Armed with that, VWO could deliver ABM pitches that landed, and opened conversations with 40% of their named accounts. We also built contact data for every buying-committee member and a real-time sharing protocol that kept their teams moving.