B2B Marketing Strategy Agency
Marketing strategy consulting and go-to-market planning for B2B companies. We decide who you sell to, what you say and which channels carry it, then help run the plan, as consultants or as your fractional CMO.
Marketing strategy consulting that ends in a plan you can run
A B2B marketing strategy settles a short list of hard questions: which companies are worth selling to and who inside them decides, what problem you solve better than the alternatives, and which channels reach those people, in what order and with how much budget.
Strategy work often fails at the point of use. A long document gets presented, agreed and filed, and the team goes back to running the channels it already had. A useful strategy fits on a few pages, names the first ninety days of work, and sets the numbers that will show whether it is working.
Some companies need the plan and someone to run it. CTO Connection, an invite-only community for senior engineering leaders, had a founder running the platform himself and no one to manage outreach. We came in as fractional CMO and ran the email outreach from start to finish, and signups came in while the founder focused on other priorities.
Every plan we write ties marketing to pipeline. Each channel gets a target it can be measured against, and the monthly review decides where the next dollar goes.
How our marketing strategy consultants work
A senior consultant leads the work with your leadership team, and stays your point of contact through the plan and the first campaigns.
Diagnose
Decide
Plan
Run and review
Marketing strategy services we include
Eight parts of a B2B marketing and go-to-market strategy.
Ideal customer profile
Positioning and messaging
Go-to-market planning
Channel strategy
Marketing budget planning
Competitive analysis
Fractional CMO
Measurement framework
From strategy to execution
The practices that most often carry a marketing strategy into the market.
B2B marketing
Demand generation
Account-based marketing
Marketing strategy, go-to-market and fractional CMO work
What each kind of strategy work involves, and when a company needs it.
What a B2B marketing strategy includes
A complete B2B marketing strategy covers the target market and ideal customer profile, positioning and core message, the channel mix and budget, the targets each channel must hit, and how marketing and sales hand leads to each other.
It should also say what the company will stop doing. Dropping a channel that doesn't produce pipeline frees budget for the ones that do.
Write the strategy for the people who will use it. Sales, marketing and leadership should each be able to find their part, and the targets they own, in a few minutes.
Go-to-market strategy consulting
A go-to-market strategy plans how a product, a new segment or a new market reaches its first customers. It decides who to target first, how to price and package the offer, which channels to test, and what sales needs before the first conversation.
Good GTM consulting keeps the first market narrow. It is faster to win one well-defined segment and expand than to launch to everyone and learn nothing clear.
Fractional CMO services
A fractional CMO gives a company senior marketing leadership for part of the week. It suits companies that have outgrown founder-led marketing but aren't ready for a full-time executive, or that need someone to set direction for an in-house team or agencies.
For CTO Connection, the role meant running the outreach end to end: list building, campaign design, execution and response management.
CTO Connection case study →Positioning and messaging
Positioning decides which buyers you are for and why you are the better choice for them. Messaging turns that into the words on your website, in outreach and in sales conversations.
The test is simple: a salesperson and your homepage should describe the company the same way, in language a buyer would use.
Setting a B2B marketing budget
Work backward from revenue. Start with the new revenue you need, the average deal size and your close rates, and calculate how many opportunities and leads that requires. The budget then follows the channels most likely to produce them.
Hold back part of the budget for testing, and move money monthly toward what produces pipeline.
Choosing a marketing strategy agency
Look for a strategy partner that asks about your pipeline, deal history and sales process before your brand. Ask to see a plan they wrote and what happened after it, and ask whether they can help run it.
Check who will do the work. The senior person in the sales meeting should be the one leading the diagnosis and the decisions.
Marketing strategy consulting questions
Six questions, specific to marketing strategy and fractional CMO work.
How much does marketing strategy consulting cost?
A strategy project can be scoped on its own, and ongoing strategy or fractional CMO work runs as a retainer. Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us.
There is no minimum term, and it starts with a call.
What does a marketing strategy agency do?
It works out who you should sell to, what you should say and which channels will reach those buyers, then turns that into a plan with a budget and targets. A good one also helps put the plan into action.
What is a fractional CMO?
A fractional CMO is a senior marketing leader who works with a company part time. They set strategy, manage the budget, lead in-house marketers or agencies, and report to leadership, for a fraction of the cost of a full-time executive.
The role can start with the strategy and continue while the plan runs, or step in during a search for a full-time hire.
When does a B2B company need a marketing strategy?
When growth has stalled, when a new product or market is launching, when marketing and sales disagree about what works, or when the budget is spread across channels without clear results.
It is also worth revisiting once a year, because buyers, competitors and channel costs change even when the product does not.
How long does a marketing strategy take to build?
The diagnosis and decisions usually take a few weeks, depending on how much data exists and how quickly leadership can agree. The plan should be ready to run as soon as it is approved.
A company with clean CRM data and a clear view of its best customers moves faster through the diagnosis.
Can you run the strategy after it is written?
Yes. We can run the plan as fractional CMO, run specific channels such as SEO, email or outbound, or support your in-house team while it runs the plan.