SaaS Marketing Agency
A B2B SaaS marketing agency for software companies that sell to businesses. Our SaaS marketing consultants plan and run the programs that bring in trials, demos and revenue, from the first signup through renewal.
B2B SaaS marketing starts after the signup
A demo request or a free trial opens the evaluation. Treating it as the finish line puts every dollar into acquisition and leaves activation to chance, which is how a program can report record signups while revenue stays flat. We plan the sequence that runs after the signup at the same time as the one that earns it.
Buyers search the problem long before they know a category exists, and they search the category long before they shortlist a vendor. Those are different pages with different jobs. Ranking for your product name proves little, because the people typing it already know you.
The buying committee grows with the price. Below a few thousand dollars a year, one champion can sign. Above it, security, procurement and a budget holder join, and each wants a different document. Programs that work at self-serve prices stall on the way up the market unless that material exists before anyone asks for it.
How our SaaS marketing consultants run a program
Senior consultants lead the plan. Specialists run search, email, paid media and outbound, and you keep one point of contact.
Audit
Plan
Launch
Grow
SaaS marketing services we run
Eight practices, planned together around your funnel.
SaaS SEO
SaaS content marketing
SaaS email and lifecycle marketing
Marketing automation for SaaS
SaaS PPC and paid social
Account-based marketing
Outbound and lead generation
Demand generation
Marketing for software and SaaS companies
Three related practices, for software companies whose model or buyer calls for a different plan.
Software marketing
B2B SEO
B2B marketing
SaaS digital marketing, from startup to scale
How SaaS marketing changes with the product, the stage of the company and the sales model.
Marketing for SaaS startups
An early-stage SaaS company needs a few channels that work before it needs a big plan. The program usually starts with the searches closest to a trial, outbound to a tight list of target accounts, and an onboarding sequence for the signups that arrive.
Startup budgets are short, so each channel gets a clear target and a date to hit it. The ones that miss are cut, and the budget moves to the ones that work.
SaaS digital marketing
SaaS digital marketing covers the paid and owned channels a software buyer passes through: search, paid social, review sites, email and the product itself. The job is to connect them, so a buyer who clicks an ad on Monday and searches for you on Thursday gets the same message and a clear next step.
Every channel reports into the same funnel. That lets budget decisions compare the cost of an activated account across all of them.
What a SaaS content marketing agency produces
Content for SaaS earns attention at each stage of the evaluation. Problem guides reach buyers who are still learning. Comparison and alternative pages reach buyers building a shortlist. Case studies and security pages reach the committee that has to approve the purchase.
Each piece is planned against a search term or a deal stage, and linked to the page where a buyer can start a trial or book a demo.
Content marketing →SaaS inbound marketing
Inbound marketing earns signups from people who come looking. For SaaS that means ranking for the problems your product solves, publishing the comparisons buyers want, and making the trial easy to start from any of those pages.
Inbound builds slowly and costs less per signup over time, so it usually runs alongside paid channels while it grows.
SaaS SEO →SaaS marketing funnels
A SaaS funnel has more stages than a classic one: visit, signup, activation, conversion to paid, expansion and renewal. Each stage has its own number, and the weakest one limits everything above it.
We map the funnel with your own data first. A program that doubles signups without fixing activation has spent its budget in the wrong place.
Setting a SaaS marketing budget
A SaaS marketing budget should follow the funnel stage that loses the most revenue. That stage is often less visible than the channel that is easiest to buy more of.
The plan sets a target for each channel before money goes in, and the monthly report shows which ones earned their share.
SaaS marketing work we can name
Four SaaS companies, and what each program produced.
SaaS marketing agency questions
Six questions, specific to SaaS marketing.
How much does a SaaS marketing agency cost?
Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us. A one-off project can be less, and a larger program more.
Ad spend is on top of the retainer. It depends on the channels you run and the goals you set, and it is agreed in the plan before any campaign launches.
There is no minimum term. Engagements run month to month, and it starts with a call.
What does a SaaS marketing agency do?
A SaaS marketing agency plans and runs the programs that bring software companies trials, demos and revenue. That covers the strategy and the channels that carry it: search, content, email, paid media, outbound, and the marketing operations that connect them.
A SaaS program also has to plan past the signup. Activation, expansion and renewal decide whether new accounts turn into revenue.
Should you hire a SaaS marketing agency or a consultant?
A SaaS marketing consultant suits a company with an in-house marketer who needs a plan, a positioning review or a second opinion on the funnel. An agency suits a company that needs the plan and the people to run search, email and outbound.
We work either way: a strategy engagement your team runs, or a program we plan and run with you.
Do you work on self-serve or sales-led products?
Both, and the split matters. Self-serve leans on activation and lifecycle email. Sales-led leans on account research, outbound and the material a committee asks for. Most products sit somewhere between the two.
Can you show SaaS results specifically?
Yes. VWO, Glewee, Curacubby and KindKatch are named on the site with what the work produced, including 40% of VWO's named accounts opening a conversation and 20,000 qualified leads for KindKatch.
What does a SaaS marketing strategy include?
A SaaS marketing strategy sets the target customer, the channels, the budget and the number each funnel stage has to hit. It also sets the order: which channel starts first, and what has to be true before the next one is added.
We write it from your own funnel data and check it every month against what the numbers show.