Any business out there, big or small, a business online or a brick-and-mortar business, that sells products or services to other businesses is a business to business or a B2B company.
Well, as the name clearly suggests, business-to-business or more commonly known as B2B marketing is simply marketing of products or services to other businesses and companies. A great example could be an accounting software company selling its software to businesses that have an accounting function and they want to do away with manual processes through the use of the software.
The spray and pray approach has ceased to work. SeeResponse in the capacity of your partner B2B marketing company
helps you build & evolve strategies and choose the right set of tools to be adept and successful.
SeeResponse is a B2B marketing agency. We work as your B2B Marketing Consultant to create a marketing strategy and execute against it for leads, revenue, and growth. SeeResponse is also a HubSpot Silver tiered partner — we provide inbound marketing services to businesses of all kinds. What that means is that if you are in the process of selecting or evaluating a B2B inbound marketing agency to partner with, you’ve reached the right place. We’d love to work together.
Given the modern customer behavior, most of the buyer journey happens without you playing any role at all. It’s no longer that typical funnel. And to be able to adapt to it and still able to scale requires a complete understanding of the modern-day B2B marketing strategies and tactics.
We’ll make sure you do not get caught between the modern-day buyers’ demand for personalization and your business’s need to scale fast. Just tell us the riddle — we’ll solve it for you. After all, that’s what a Business to Business Marketing Agency is supposed to do.
A robust B2B marketing strategy requires you to efficiently recognize and reach out to your ideal prospects and clients. At the same time, you need to articulate competitive positioning and pitch products & services promptly — partner with SeeResponse, your B2B marketing consultant, to do all that, and more. We are a business to business marketing agency focused on helping B2B companies create and assess a business marketing strategy through our range of inbound marketing services. Acquire and retain new customers through marketing programs including, digital advertising, webinars, content marketing, email marketing, lead nurturing, PPC, SEO/SEM, automation, and analytics.
We work with you to craft messaging and positioning for your target audience in the market. Our B2B marketing experts conduct competitor and market analysis and implement sustainable processes to track and measure marketing spend and ROI. We ensure all the marketing programs we develop working with you are customer-centric, and around them, the campaigns we run and the marketing deliverables are highly relevant. SeeResponse’s award-winning team has demonstrated experience with various customer acquisition tactics and campaigns to target the right prospects and deliver high-quality leads.
Our team has working experience with a host of sales and marketing technologies, including Marketo, HubSpot, Pardot, Salesforce, MailChimp, ActiveCampaign, Aweber, and more. Our growth philosophy is to continuously test and optimize for an increase in performance and ROI. And we get stuff done. Our B2B marketing team is an expert at helping you grow enterprise sales. We can accelerate client acquisition by launching high-performing campaigns and optimizing your inbound and outbound marketing programs.
If you’re thinking about planning and executing integrated marketing programs, including events, direct mail, marketing automation, account-based marketing, and SEO, then look no further. We’re just a call away. Together let’s build powerful B2B strategies and execute tactical marketing plans to drive leads and grow your sales pipeline. Focus on your Ideal Client Profile (ICP) and tell a great sales and marketing story.
A B2B marketing strategy is a strategy that businesses adopt when they need to sell to other businesses. It is an approach that involves comprehensive business and competitor research to understand the market in order to come up with relevant marketing messages for the company’s target customers.
There are some key principles to ensure you’re doing it right. If you are developing a B2B marketing strategy, the most important piece is to define clear objectives and goals. It’s also critical for you to be conscious of and work on the strategy in a manner that it isn’t too generic. You must look to build a custom B2B marketing strategy — one that’s in line with your business’s goal.