B2B Social Media Marketing Agency
B2B social media and LinkedIn marketing for companies that sell to businesses. We run the company page, executive content and paid social that put your name in front of target accounts before sales gets in touch.
B2B LinkedIn marketing that warms up your target accounts
For most B2B companies, social media marketing means LinkedIn. It is where buyers follow their industry, read what peers share and check who a company's people are before taking a meeting. Other platforms have a place, but LinkedIn is where the business audience spends its working attention.
B2B social works on familiarity. A buyer who has seen your posts and your experts for a few months recognizes your name when outreach or an ad arrives, and is more likely to reply. That makes social a support for sales and demand generation as much as a channel in its own right.
The measure is influence on pipeline. Follower counts and likes are easy to report and say little about revenue. Useful social reporting shows reach and engagement among target accounts, visits from social to key pages, and the deals where buyers engaged before they converted.
Social also works best when it is connected to everything else. A webinar gets promoted to the accounts sales is working, a new case study becomes a week of posts, and LinkedIn Ads retarget visitors from the pages that matter.
How our social media marketing agency runs a program
A senior consultant leads the program. Specialists handle writing, design and paid social, and you keep one point of contact.
Plan
Create
Promote
Report
Social media marketing services we include
Eight parts of a B2B social program.
LinkedIn company page management
Executive and founder content
LinkedIn advertising
Paid social
Social graphics and video
Content repurposing
Employee advocacy
Social reporting
Social media within a wider B2B program
Social works best when it amplifies campaigns that are already running.
Demand generation
Account-based marketing
Content marketing
B2B social media and LinkedIn marketing, explained
How B2B companies use LinkedIn and paid social, and how to make it pay.
B2B LinkedIn marketing
LinkedIn marketing for B2B combines three things: a company page that shows what you know, executives whose posts build personal credibility, and LinkedIn Ads that reach target accounts at scale.
Executive posts usually reach further than company page posts, because people follow people. The company page still matters as the place buyers check when they want to know who you are.
LinkedIn groups, comments on other people's posts and events add reach beyond your own followers.
What to post on LinkedIn as a B2B company
Post what your buyers want to learn: practical advice on problems they face, lessons from your work, customer stories and clear opinions on your industry. Product announcements belong in the mix, but a feed made only of them gets scrolled past.
Consistency matters more than volume. A steady rhythm your team can keep up beats bursts of activity followed by silence.
Reply to comments and join conversations on posts from your buyers and partners. Engagement on other people's posts builds visibility with people who don't follow you yet.
LinkedIn Ads for B2B
LinkedIn Ads can target by job title, seniority, company size, industry and named company lists, which makes them well suited to reaching a defined B2B audience. Clicks cost more than on most platforms, so campaigns are judged on the quality of the accounts they reach.
Ads work best alongside organic content and outreach, reaching the same accounts through several channels at once.
Start with retargeting website visitors and a named account list, then widen the audience once you know which messages earn responses.
Choosing a LinkedIn marketing agency
Look for an agency that asks about your target accounts and sales goals before your posting schedule. Ask how it measures success beyond followers, and how it works with your executives' time.
Good executive content starts from the executive's own ideas. An agency should interview your leaders, draft in their voice and get approval before anything is published.
Social media for SaaS companies
SaaS companies use social for launches, feature updates, customer stories and building a following around the problem the product solves. Short product clips and customer quotes perform well in feeds, and retargeting keeps trial users and site visitors engaged.
Founder posts about why the product exists, and what the team is learning from customers, often draw more attention than the product announcements themselves.
SaaS marketing →Measuring B2B social media marketing
Track who engages as well as how many. Engagement and reach among target accounts, visits from social to pricing and service pages, and self-reported attribution on forms show whether social is influencing buyers.
Add a 'How did you hear about us?' field to your forms. Social often shows up there even when click tracking gives it no credit.
Report monthly, and judge the program over a few quarters. Familiarity builds slowly, and a single month says little.
B2B social media marketing questions
Six questions, specific to B2B social media and LinkedIn marketing.
How much does B2B social media marketing cost?
Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us: organic content, executive posts, paid social or all three. Ad spend is on top of the retainer.
There is no minimum term, and it starts with a call.
Which social media platform is best for B2B?
For most B2B companies, LinkedIn. It is where buyers follow their industry and research companies. Other platforms can work for specific audiences, and a first call is where we look at where your buyers spend time.
Do you write posts for our executives?
Yes. We interview your leaders, draft posts in their voice from their ideas, and publish only what they approve.
Most executives can give the material in a short monthly interview, and we turn it into several weeks of posts.
How often should a B2B company post on LinkedIn?
Often enough to stay visible and rarely enough to keep quality high. For most B2B company pages that means a few times a week, with executives posting on a rhythm they can sustain.
A shared content calendar keeps company and executive posts from repeating each other.
Is organic social or paid social better for B2B?
They do different jobs. Organic social builds credibility and familiarity over time. Paid social reaches specific accounts and job titles on your schedule. Most B2B programs need both.
Organic posts also make paid campaigns work better, because buyers who click an ad often check the company page and the people behind it.
How do you measure B2B social media ROI?
By its influence on pipeline: engagement from target accounts, traffic from social to key pages, and deals where buyers engaged with your social content before converting.