Education Marketing Agency for EdTech Companies
EdTech marketing for platforms and services selling into schools, districts and colleges. A buying season and a committee, both planned around.
What is different about edtech marketing
Industry knowledge earns its place where it changes the plan. In education it changes three things, and the first one governs the calendar for everything else.
Curacubby
The budget year decides the campaign year
Institutions buy in windows tied to fiscal and academic calendars, and a proposal that lands outside one waits months for the next. Campaign timing matters more here than in most sectors, so we build the plan backwards from the point where budget is committed.
The person who wants it rarely signs for it
A department head feels the problem, but procurement, IT and often a board approve the purchase. Each needs something different: a case for the outcome, a security review, a price comparison. The champion needs material they can forward internally without rewriting it.
Peer proof outranks argument
Institutions look hardest at what comparable institutions have already adopted. A named customer at a similar size and type does more work than a claim about results, which is why the case studies come first and the pitch second.
Education marketing work we can name
Education marketing agency questions
What we get asked on the first call.