Nonprofit Marketing Agency

Nonprofit marketing services for organizations reaching donors, members and the people they serve. Two audiences, one budget, and every campaign has to earn its place.

The case for support is the product

A donor receives nothing in return except the knowledge that something happened, which makes the case for support the whole of what you are offering. It has to be specific: what the money does, who it reaches, what changes. Campaigns that borrow the language of a product launch tend to raise less than campaigns that simply show the work.

Spend is scrutinized, so efficiency is the brief

Every dollar spent on marketing is a dollar not spent on the mission, and someone will ask about it. That rules out expensive tests run on a hunch. It favors channels where the cost per response can be shown, and reporting a board can read without a translator.

The people who give and the people you serve are different audiences

One needs a reason to fund the work. The other needs to find the service and trust it. Running both from one message usually underserves both, so the programs get planned separately even when the budget is shared.