B2B Video Production Agency
B2B video production and video marketing services. We plan, script and produce explainer videos, customer stories and product videos, then put them to work in your ads, emails, website and sales conversations.
B2B video production planned around where each video runs
A B2B video earns its budget after it is published. An explainer on the homepage, a product walkthrough in a sales follow-up, a customer story in a nurture email and a short cut for LinkedIn ads each need a different length, opening and call to action. Deciding where a video will run comes before the script.
For SCALE Healthcare, a healthcare consulting firm, we produced an explainer video as part of a wider demand generation program of email campaigns and prospecting. The video brought the site its largest influx of new users.
Video carries what is hard to put in text. A buyer sees the product working, hears a customer describe the problem it solved, or meets the people they would work with. For a considered B2B purchase, that builds trust that another page of copy struggles to.
Video also lasts. A clear explainer or customer story can stay on the site and in sales follow-up for a year or more, while the campaigns built around it change.
How our video marketing agency runs a project
A senior consultant plans the video with you. Specialists handle scripting, production and editing, and you keep one point of contact.
Plan
Script
Produce
Distribute
Video production services we include
Eight kinds of video work for B2B marketing and sales.
Explainer videos
Product demo videos
Customer story videos
Video for paid social
Video in email and outreach
Webinar and event cuts
Scripts and storyboards
Video reporting
Video within a wider B2B program
Video does its best work inside the channels that put it in front of buyers.
Demand generation
Content marketing
Webinar marketing
B2B video marketing, from explainer to customer story
The videos B2B companies use most, and how to get more from each one.
Explainer video production
An explainer video answers the first question a new visitor has: what is this, and is it for me? It works best when it is short, focused on one audience and one problem, and shows the product or service in use.
Explainers usually sit on the homepage or a key product page, and a shorter cut can run in ads.
Write the script around the buyer's problem first and the product second. Viewers stay when the opening seconds describe something they recognize.
Customer testimonial videos
A customer describing the problem they had and what changed is some of the most persuasive material a B2B buyer can see. The strongest testimonial videos let the customer talk about their situation in specific terms.
Plan the questions with the customer in advance, and cut several short clips from one interview for the website, ads and sales follow-up.
Clips work best when each one makes a single point: the problem, the decision or the result.
B2B video marketing
B2B video marketing puts each video where buyers will see it at the right stage: short clips in paid social for reach, explainers on the website for evaluation, and demos and customer stories in sales follow-up.
Every video gets a tracked link or a place in the CRM, so its effect on pipeline can be seen.
Captions matter, because many people watch video in feeds and inboxes with the sound off.
Video for SaaS companies
Software is hard to judge from screenshots. Product walkthroughs, feature videos and onboarding videos show buyers and new users how the product works, which helps conversion before the sale and activation after it.
Onboarding videos can also reduce support questions, because new users can watch the exact step they are stuck on.
SaaS marketing →Choosing a B2B video production agency
Look for an agency that asks where the video will be used before it talks about production. Ask to see B2B work for a sales cycle like yours, and ask how the agency measures a video beyond its view count.
A polished video that sits on one page and never reaches sales or ads rarely pays for itself.
Getting more from a video budget
One well-planned interview or production session can produce a main video plus several short clips for ads, email and social. Planning those cuts before production is the cheapest way to get more from the budget.
Scripts approved before production also prevent the most expensive change: reshooting because the message moved.
Video work we can name
A program where video brought in new site visitors.
B2B video production questions
Six questions, specific to B2B video production and video marketing.
How much does B2B video production cost?
Video can be scoped as a one-off project or included in a monthly retainer. Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us.
There is no minimum term, and it starts with a call about what the video needs to do.
What types of video work best for B2B marketing?
Explainer videos for new visitors, product demos for buyers who are evaluating, customer stories for proof, and short cuts of each for paid social and email. Most B2B companies get the most from a few of these used well across channels.
Start with the video that answers the question your sales team hears most often.
How long should a B2B marketing video be?
As long as it needs to be for where it runs. Social ads work in seconds, explainers in a minute or two, and demos or customer stories can run longer, because the viewer is already evaluating.
Do you distribute videos as well as produce them?
Yes. Production is the first half. The video then goes into your website, ads, email and sales outreach, with reporting on how it performs in each.
Each placement gets its own version: a captioned cut for social, a thumbnail and short intro for email, and the full video on the site.
Can you make videos for our sales team?
Yes. Product walkthroughs, customer story clips and short explainers are built to be sent after sales calls and used in outreach sequences.
A short, specific video sent after a call keeps the conversation going with people on the buying committee who were not in the meeting.
How do you measure a B2B video?
By what it does: watch time, clicks to the next step, and the meetings and deals it played a part in. View counts say little in B2B, where the audience is small by design.
Compare deals where buyers watched a video with deals where they didn't, to see whether it moves them forward.