Videos are the consumer’s favourite content format to see from a brand on social media and otherwise. It’s increasingly becoming one of the fastest-growing forms of content consumption worldwide and for all the right reasons.
Videos are easy to consume and understand. They can be watched on a mobile or laptop and allow the users to comprehend information within minutes. You can use it to educate, entertain, inspire or build a community- all of which is required to build a strong brand.
With the varied types of videos available today, you can use them in every part of your marketing strategy and see excellent results.
There are so many reasons why video marketing is an excellent choice for your business. But simply put, it can completely change the marketing landscape of your business. Yes it’s a long-term process that requires planning and analysis. But you don’t have to worry because we can do all of this and more for you!
Want to educate your audience? Make a how-to video.
Want to simplify complex subjects? Make an explainer video.
Want to give a 1:all demo for your product? Make a product video.
Video marketing can yield some fantastic results for your brand- and marketers swear that it’s one of the most remarkable ways to get a high ROI on your marketing efforts. However, to do this, you need a strong video marketing strategy tailor-made for your brand.
SeeResponse is a full-service video marketing and production agency with a stellar team of experts to create and produce quality videos. It includes professional scriptwriters, videographers, strategists, cinematographers, video editors, and directors. The entire team comes together to create a strategy with the marketing team that can align with your goals, create a video that can move people, and show the results you desire.
Shooting and editing videos are only one part of a strong video marketing strategy. You also need to ensure that it’s being distributed and promoted properly to reach your target audience and achieve the intended goal. Here are some basic steps we follow to create a custom video marketing strategy for your brand: identify brand goals, understand the target audience, create an actionable plan, brainstorm topics and messaging, video production, video SEO, distribution and promotion, and analysis.
Our goal is to create high-quality videos that can impact, convey a message, and persuade the viewer to convert or engage. Videos comprise the era of today, and we wouldn’t want you missing out on the splendid benefits it offers.
Let’s get on a quick discovery call to see precisely how we can help you boost your brand’s marketing strategy with videos, to set you up for success.
Right from creative brainstorming to the point when your video is brought to life, we handle everything, start to finish. Grabbing attention with content has become an essential part of content marketing, and videos do a great job at doing that and more. Reasons why video marketing can be the perfect boost for your business is that they increased customer engagement.
Explainer Video | Healthcare Industry Client
Product Demo Video | Financial Services & CFO Advisory Client
Explainer Video | Local Marketing Services
Customer Testimonial | SaaS Software Business
Videos do a fantastic job at retaining your audience and keeping them hooked. Whether it’s an educational video or a motivational one, if you use the right hook in your video, it will keep your customers engaged. Thus, increasing their interaction with your brand. And they build lot of trust. Building trust with your audience is one of the foremost things you do to build a strong brand. With videos, you help people understand complex concepts easily or help solve problems. Thus, giving them a reason to invest their faith in you as a problem-solver and thought leader.
Higher conversions is definitely another reason you’d like to invest in videos. If you’re investing in a digital asset, you would want to see results, and video marketing won’t disappoint you. More than half of the consumers say that a video can boost their confidence and reasons to purchase because it adds to the existing beliefs and gives your customers a nudge to swipe their card.
There’s no doubt that you can create and produce your videos in-house. But, if you want to conserve your time and effort and maximise the use of your resources-hiring a video production agency would be wise. Here’s why: