B2B Webinar Marketing Services
Webinar marketing services for B2B companies. We plan the topic around your buyers, fill the registration list with target accounts, and turn attendees and the recording into pipeline.
Webinar marketing services that bring the right accounts
A B2B webinar works when the right people attend and something happens afterward. The topic has to be a problem your buyers want solved, the promotion has to reach the companies you want to sell to, and the follow-up has to reach attendees while the session is fresh.
Registration is only the first step. Many people who sign up for a webinar never join live, so reminders, calendar invites and an on-demand version matter as much as the invitations.
Then the webinar keeps working. The recording becomes an on-demand page, the best moments become short clips for social and email, and the questions attendees asked become content and material for sales follow-up.
A webinar also shows buyers how you think. Prospects hear your experts work through a problem live, which a brochure cannot show them.
How our webinar marketing agency runs a webinar
A senior consultant plans the webinar with you. Specialists handle promotion, registration, email and repurposing, and you keep one point of contact.
Plan
Promote
Remind
Follow up
Webinar marketing services we include
Eight parts of a webinar campaign.
Topic and positioning
Registration pages
Invitation campaigns
Paid webinar promotion
Reminder sequences
Post-webinar follow-up
Recording repurposing
Webinar reporting
Webinars within a wider B2B program
Webinars sit between content and sales conversations. These practices sit on either side.
Event marketing
Video production
Content marketing
B2B webinars, from topic to pipeline
How to choose, promote and follow up a B2B webinar.
How to promote a webinar
Start three to four weeks out with invitations to your list and your target accounts. Add paid social aimed at the job titles you want, ask speakers and partners to share it, and send reminders in the final week and on the day.
Personal invitations from salespeople to their own accounts often bring the most valuable attendees.
Put the registration link in email signatures, sales follow-ups and the relevant pages of your site for the weeks before the session.
Choosing a B2B webinar topic
The best B2B webinar topics answer a question your buyers already ask sales. Practical sessions, such as how to solve a specific problem or how peers approached it, tend to attract more qualified registrants than product presentations.
Test the title before committing: if your sales team would forward the invitation to a prospect, the topic is probably right.
A panel with a customer or a respected peer often draws more registrants than a presentation by your own team alone.
Webinar marketing strategy
A webinar marketing strategy decides what each webinar is for. An early-stage webinar aims at new accounts and is judged on registrations from the target list. A late-stage webinar, such as a product deep dive for buyers in an evaluation, is judged on the meetings and deals it moves forward.
That decision sets the topic, the promotion and the follow-up.
A regular series, monthly or quarterly, builds an audience that returns, and each session promotes the next one.
Webinar follow-up that creates pipeline
Send attendees a follow-up within a day, with the recording and one next step tied to what the session covered. Treat engaged attendees, those who stayed to the end or asked questions, as warmer leads for sales.
No-shows get the recording and a shorter message, because many of them wanted to attend and couldn't.
Give sales a short list of attendees from target accounts, with the questions they asked, so the first conversation starts from something specific.
Repurposing a webinar
One webinar can supply weeks of content: an on-demand page, short video clips for social, a blog post built on the discussion, and email content drawn from the questions asked.
Plan the clips and the article before the session, so the speakers cover the points you want to reuse.
Ask attendees one question in the follow-up email. Their replies show what the next webinar should cover.
Content marketing →B2B webinars for SaaS companies
SaaS companies use webinars for product launches, onboarding sessions and deep dives for accounts in an active trial. Each type needs a different audience list and a different next step: a trial, a demo or a conversation with the account team.
For onboarding webinars, measure product adoption among attendees as well as pipeline.
SaaS marketing →Webinar marketing questions
Six questions, specific to B2B webinar marketing.
How much do webinar marketing services cost?
Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us. A single webinar campaign can be priced as a project. Ad spend for promotion is on top and agreed before any campaign launches.
There is no minimum term, and it starts with a call.
What do webinar marketing services include?
Topic planning, registration pages, invitations to target accounts and your list, paid promotion, reminder sequences, follow-up for attendees and no-shows, repurposing of the recording, and reporting on pipeline.
Webinars can run as a single campaign or as a regular series.
How far in advance should a B2B webinar be promoted?
Three to four weeks usually gives enough time for invitations, paid promotion and reminders without registrants forgetting. A cold audience or a larger event may need longer.
A recurring series can need less, because regular attendees already expect the invitation.
How do you increase webinar attendance?
Start with reminders and calendar invites: one when people register, one the day before and one shortly before the start. Offer an on-demand version, so registrants who can't join live still get the content and stay in the follow-up.
Invitations sent by salespeople to their own contacts also help attendance from the accounts that matter most.
Do you run the webinar itself?
We handle the marketing around it: topic, promotion, registration, reminders, follow-up and repurposing. The live session runs on your webinar platform, and the registration and follow-up are built to connect to it.
If you don't have a webinar platform yet, we can help you choose one that connects to your CRM.
How do you measure a B2B webinar?
By pipeline. Track registrations and attendance from your target accounts, engagement during the session, and the meetings and opportunities that follow within a few months.
Registration numbers alone can hide a webinar that attracted the wrong audience.