Generative Engine Optimization Agency
We get B2B companies named and cited in ChatGPT, Perplexity and Google's AI Overviews. Our GEO and AEO programs build the pages AI tools quote, and report each month which buyer questions name you.
Why B2B companies need generative engine optimization
B2B buyers now ask AI tools which vendors to consider. The answer names a few companies and says why. A vendor missing from that answer rarely makes the shortlist, however well its website ranks.
Generative engine optimization, or GEO, is the work of getting your company into those answers. Answer engine optimization, or AEO, is another name for the same job. We use both terms because buyers search for both.
The work starts from SEO, because ChatGPT, Perplexity and Google's AI Overviews draw on pages that search engines can find and trust. Then it adds what AI tools look for: pages that answer a question in the first lines, facts that match on every site that mentions you, and mentions on the sites the models cite most.
How AI search is changing B2B buying
Buyers use AI tools while they buy, and fewer of them click through to a website.
How our GEO agency runs a program
A senior strategist leads every program, with specialists for content, technical SEO and digital PR. You keep one point of contact.
Baseline
Foundation
Build
Report
Generative engine optimization services we include
Eight parts of one program, run by the same team.
AI visibility tracking
Answer-first content
Schema markup
Consistent company facts
Access for AI crawlers
Digital PR and citations
Comparisons and ranked lists
Reporting tied to pipeline
AI search engines we optimize for
Each tool picks its sources differently, so the program covers each one.
ChatGPT
Google AI Overviews
Perplexity
Gemini, Claude and Copilot
AEO agency work, from audit to citations
What each part of a GEO and AEO program involves, and how it differs from SEO.
GEO vs SEO
SEO earns a place in a list of links. GEO earns a mention inside an AI answer. The two share most of their groundwork: a site search engines can crawl, pages that answer the query, and links from sites people trust.
They differ in what gets measured and where the extra effort goes. SEO reports rankings and clicks. GEO reports how often AI tools name you and which pages they cite. It puts more weight on facts that match across the web, because AI tools compare sources before they repeat a claim.
B2B SEO →AEO vs SEO
Answer engine optimization started with featured snippets and voice assistants, which read out one answer. The term now covers AI assistants too, so AEO and GEO describe mostly the same work.
A page written for AEO opens with a direct answer of one or two sentences, then supports it with detail, numbers and sources. The same page still needs to rank, which is why we run AEO inside an SEO program.
AEO explained →The GEO audit
The audit starts with the questions your buyers ask before they shortlist: which vendors do this, what it costs, how two options compare. We run each one through the main AI tools and record who gets named, what gets said about them and which pages are cited.
Then it checks your side. Can AI crawlers reach your key pages? Do they answer the question near the top? Do your facts match what Clutch, G2 and LinkedIn say? The audit ends with a ranked list of fixes.
Content that AI tools cite
AI tools quote pages that answer one question clearly. Each page opens with the answer, uses the words the buyer used, and backs it with numbers and named sources. Tables and short lists help, because they are easy to lift into an answer.
Comparisons and ranked lists matter in B2B categories, because AI answers to "which vendor should I use" often draw on them. We write them with a stated scoring method and fair entries for competitors, so they read as research.
An example list →Measuring AI visibility
AI tools don't report rankings the way Search Console does, so we measure from the outside. Each month a fixed set of buyer questions runs through ChatGPT, Perplexity and Google's AI Overviews. The report shows whether you're named, how you're described and which pages are cited.
Answers change from one run to the next, so the report tracks the share of runs that name you over time. Visits from chatgpt.com, perplexity.ai and similar sources are tagged in analytics, so the leads they bring can be traced to deals in your CRM.
Generative engine optimization questions
Six questions, specific to GEO and AEO.
What is generative engine optimization?
Generative engine optimization, or GEO, is the work of getting your company named and cited in answers from AI tools such as ChatGPT, Perplexity, Gemini and Google's AI Overviews. It builds on SEO and adds answer-first content, facts that match across the web, and mentions on the sites AI tools cite.
What is the difference between AEO and GEO?
Very little in practice. AEO, answer engine optimization, began with featured snippets and voice search. GEO, generative engine optimization, is the newer term for AI tools that write their own answers. Both aim to put your company in the answer, and one program covers both.
Is GEO replacing SEO?
No. AI tools draw on pages that search engines can find and trust, so a site that ranks poorly is rarely cited. GEO adds to an SEO program. We run both with one team, so the pages that rank are also the pages AI tools quote.
How much does a GEO agency cost?
Most of our retainers run between $2,500 and $7,500 a month, month to month. GEO can run on its own or inside a B2B SEO program. The price depends on how much content, technical work and digital PR your category needs.
It starts with a call, where we look at how AI tools answer your buyers' questions today.
How long does generative engine optimization take?
Technical fixes and corrected facts can show up once AI tools crawl the pages again, which can take weeks. New content and new mentions take longer, often months, as with SEO. The monthly report shows which answers have moved.
Can you track whether ChatGPT recommends us?
Yes. Each month we run a fixed set of buyer questions through ChatGPT, Perplexity and Google's AI Overviews. We record whether you're named, how you're described and which pages are cited, and track the share of runs that name you over time.