PPC Management Services
PPC management services cover everything it takes to run paid ads well: keyword research, ads, bids, budgets, tracking and reporting. We run it for you on Google Ads, Microsoft Ads and LinkedIn, and judge the work by leads and cost per lead.
What a PPC management company should fix first
Paid search is expensive to get wrong. Across industries, the average search ad costs $5.42 a click and $66.69 a lead, according to LocaliQ's 2026 benchmarks. Business services pay more: $93.69 a lead. A small leak in an account adds up to thousands of dollars a year.
Most leaks sit in three places. Search terms come first: in one home-services account we audited, there wasn't a single negative keyword, and broad match was paying for competitors' brand names. Then tracking, where clicks get counted instead of leads. Then the landing page, where good clicks arrive and nobody calls.
So we fix those before we spend more. Every campaign gets conversion tracking for calls and forms, a weekly search term review and a landing page built for the ad. For B2B accounts, leads then get tracked into your CRM, so you can see which campaigns turn into pipeline.
Google Ads benchmarks for 2026
What an average search campaign pays and gets back, across industries. A well-managed account should beat these numbers.
PPC management results from an account we run
A local home-improvement business with a showroom and a service area. We manage its Google Ads on about $1,400 a month. From May to September 2026, calls from ads and completed forms cost $35.59 each. LocaliQ's average for home and home improvement is $90.92.
Taps for directions from the location extension bring the total to 499 customer actions, at $13.69 each.
| Month (2026) | Ad spend | Calls and forms | Directions | Cost per call or form |
|---|---|---|---|---|
| May | $1,380 | 40 | 52 | $34.50 |
| June | $1,403 | 37 | 56 | $37.92 |
| July | $1,425 | 32 | 75 | $44.54 |
| August | $1,410 | 41 | 65 | $34.39 |
| September 1 to 26 | $1,215 | 42 | 59 | $28.92 |
| Total | $6,833 | 192 | 307 | $35.59 |
Google Ads account data, May 1 to September 26, 2026. Forms are completed submissions that reached the thank-you page. Benchmark: LocaliQ, Search Advertising Benchmarks 2026. Sources: LocaliQ search advertising benchmarks. HVAC and home services PPC →
How our PPC agency manages an account
A senior consultant owns your account. Specialists write the ads and build the pages, and you keep one point of contact.
Audit
Set up
Launch
Report
What our PPC management services include
Eight parts of one paid search program, run by the same team.
Google Ads management
Microsoft Ads
LinkedIn Ads for B2B
Keyword research and negatives
Conversion tracking
Landing pages
Home services PPC
Reporting and testing
PPC management, Google Ads and choosing an agency
Five questions buyers ask before they hire a PPC agency.
What PPC management involves
PPC management is the weekly work of running pay-per-click ads: choosing keywords, writing ads, setting bids and budgets, blocking wasted searches and measuring what each campaign brings in.
Most of the value comes from the ongoing work. A campaign set up once and left alone keeps paying for the same bad searches every month.
Google Ads management
Google Ads reaches people at the moment they search for what you sell. Good management splits campaigns by service or product, so each gets its own budget, and matches every ad to a landing page on the same topic.
Automated bidding works well once it has accurate conversion data. That's why tracking comes before any bid strategy we set.
B2B paid search and demand generation
B2B searches are fewer and the deals are larger, so each lead is worth more and costs more. Business services pay $93.69 a lead on average, according to LocaliQ.
We run B2B paid search as part of a demand generation program, with LinkedIn Ads for reach and Google Ads for buyers who are already searching. For 1218 Global, SEO, Google Ads and Facebook ads together grew inbound leads 45%.
B2B demand generation →HVAC and home services PPC
Home services live on the phone. Campaigns are built around calls, service areas and seasons, and Local Services Ads add a pay-per-lead listing above the regular ads.
HVAC PPC agency →How to choose a PPC management company
Ask to see a live account. A good PPC management company can show you search terms, negative keywords and cost per lead from an account it runs today.
Then ask what counts as a conversion, who works on your account each week, and how you can leave. We work month to month.
How much PPC management services cost
PPC has two costs. Your ad spend goes to Google, Microsoft or LinkedIn directly. The management fee pays the agency that runs the account.
Agencies charge either a share of ad spend or a flat monthly fee. We quote our fee after a call, once we know your platforms, campaigns and budget.
| Cost | Typical range |
|---|---|
| Total monthly PPC cost, ads and management | $1,000 to $10,000 |
| Management fee, as a share of spend | 10% to 20% of ad spend |
| Management fee, flat | $1,000 to $3,000 a month |
WebFX, PPC Pricing: How Much Does PPC Cost in 2026?, updated September 2026. Sources: WebFX PPC pricing.
Paid search work we can name
A case study where Google Ads were part of the program.
PPC management questions
Six questions, specific to paid search.
How much do PPC management services cost?
Agencies usually charge 10% to 20% of ad spend, or a flat $1,000 to $3,000 a month, according to WebFX. Ad spend is separate and goes to the ad platform.
We quote after a call, once we know your platforms and budget. There is no minimum term.
What does a PPC agency do?
A PPC agency plans, builds and runs your paid ads. That covers keyword research, ad copy, bids, budgets, landing pages, conversion tracking and monthly reporting. The weekly work is reviewing search terms, adding negatives and testing ads.
Is PPC management worth it?
It is when the agency lowers your cost per lead by more than its fee. Compare your cost per lead with the benchmarks for your industry. LocaliQ puts the 2026 average at $66.69 across industries.
How long does PPC take to work?
Ads can bring leads in the first week. It usually takes one to two months of search term cleanup and bid learning before cost per lead settles.
Should a B2B company use Google Ads or LinkedIn Ads?
Usually both, for different jobs. Google Ads catch buyers who are already searching. LinkedIn Ads reach the right job titles before they search. We set budgets for each by cost per qualified lead.
What do you need from us to start?
Admin access to your ad accounts and Google Analytics, your monthly budget, the services or products to advertise, and what a good lead looks like for your sales team.