“I have been very impressed by this company overall. They are very knowledgeable about marketing strategy and took the time to really understand my industry and needs to help me successfully achieve my goals.”
Background
Ximplifi helps growing businesses simplify their accounting, implementing accounting systems and providing outsourced accounting services. The work runs from daily bookkeeping through weekly, monthly, quarterly and annual reporting, with expert advice alongside it.
The problem
Ximplifi wanted a digital marketing strategy that would generate more leads and sales and let the business keep growing. They were interested in using marketing automation to drive lead generation and keep the sales pipeline healthy without adding headcount to run it.
How we helped
We built a strategy around automated, repeatable lead generation, then integrated HubSpot into Ximplifi’s existing marketing stack and created a set of automated workflows on top of it. That included designing landing pages and website forms, and writing targeted, personalized email campaigns. Leads and sales both grew once the system was running.