“They met every deadline and kept expectations aligned the whole way through. The campaign's open and click-through rates came in above the goals we'd set.”
Background
ViewSpection provides digital loss control tools for the property and casualty insurance industry. Its platform supports self-service inspections and mobile fieldwork, so carriers and agents can gather accurate, timely data and move underwriting along. The company was looking for a marketing partner who could reach decision-makers in the underwriting segment.
The problem
ViewSpection wanted an email campaign aimed squarely at underwriting within the P&C market. With no in-house marketing execution, they needed a partner to identify and validate the key decision-makers, design and manage a multi-touch campaign, work on deliverability and timing, and carry the project from strategy through execution with clear communication.
How we helped
We designed email drip campaigns built to engage prospects inside the underwriting sector. The work covered identifying and sourcing the right contacts in that segment, designing the campaign emails, warming the email infrastructure so the sends arrived, running the project through a shared Trello board, and holding weekly check-ins throughout. The campaign’s open and click-through rates came in above the targets ViewSpection had set.