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Joovv

Rebuilding the email program behind a 36% revenue lift

Professional-grade red light therapy devices

Engagement
Services usedEmail Marketing
Business typeHealth technology
AudienceClinics, spas, medical centers
+36%
revenue from email

“I've been blown away by the services of SeeResponse. They are very knowledgeable and took the time to really understand my industry and needs to help me successfully achieve my goals.”

Scott Nelson
Scott Nelson
Co-founder, Joovv
The story
BackgroundThe problemHow we helped

Background

Joovv makes professional-grade red light therapy devices on a patented modular design, built to work in a clinic, a spa or at home. The range runs to seven sizes with customizable setups. Pro sports teams, Olympians and gyms use them for performance and muscle recovery. Clinics and health practitioners use them to treat joint pain and inflammation. Tens of thousands of people use them at home.

The problem

Joovv needed to reach spas, aesthetics centers, medical centers and health and wellness centers across the United States. Email was the channel that fit, and there was nobody in house to run it. Building, sending and maintaining campaigns at that scale is slow, specialized work. Joovv reviewed several vendors and chose SeeResponse on pricing, communication and expertise.

How we helped

We identified current, valid contacts most likely to respond to the product, then built and ran the email campaigns at scale. Those campaigns brought potential customers into the sales pipeline and converted them into paying ones. We took on list hygiene and sender reputation alongside the sends, which is what keeps a program delivering past the first few months. Revenue from email rose 36%.

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