“We are still actively working with SeeResponse and see strong value in their partnership and support. Responsiveness to needs and professional recommendations have been both valued and impactful to our business.”
Background
Perimed Instruments is a medical device company specializing in vascular diagnostic systems for hospitals and vascular surgery departments. Based in the US, Perimed supports clinicians with technology that improves vascular assessment and patient outcomes.
The problem
Perimed wanted to scale its outbound and email automation. The company had already invested in Salesforce, HubSpot, ZoomInfo and Definitive Healthcare, but had no formal system for turning those platforms into lead engagement, outreach and campaign management. The goal was more customer engagement, more appointments, and reach into high-value prospects, with every system working together.
How we helped
We built a structured email marketing foundation on the stack Perimed already had. That covered segmenting leads and customers for targeted outreach, configuring sender identities in the automation system, creating and testing HTML and rich-text campaigns, warming domains so the sends landed, advising on copy and messaging, managing replies and routing them to the right sales or marketing rep, and reporting performance with recommendations on what to change next. Engagement and appointments both moved inside the first 90 days.