“SeeResponse actually does the hard and busy work needed to create and send the emails and monitor the results. It's a very unique service.”
Background
Holland Parker is a software consulting firm specializing in enterprise implementations for large organizations. The work centers on finance departments, helping clients improve their systems, reporting and performance.
The problem
Holland Parker had limited brand awareness and no internal resource for outreach. They needed to grow their contact database and book high-value sales meetings, and they wanted a partner who would go past supplying automation tools and run the campaigns: sourcing the contacts, managing the outreach, handling the follow-ups.
How we helped
We took on demand generation end to end. That meant sourcing and validating decision-makers against a list of target companies and job titles, then building and launching several email campaigns written for financial executives, each one tracked so we could see what was working.