ViewSpection

Background

ViewSpection is a tech-forward insurance solutions provider offering digital loss control tools for the Property & Casualty (P&C) insurance industry. Their platform enables self-service inspections and mobile-enabled fieldwork, helping carriers and agents gather accurate, timely data to streamline underwriting processes. As a growing business, ViewSpection was looking for a marketing partner to help them reach and engage decision-makers in the underwriting segment of the P&C vertical.

The Problem

ViewSpection wanted to execute a targeted email marketing campaign focused explicitly on the underwriting segment of the P&C insurance market. With no in-house marketing execution support, they needed a partner who could:

• Identify and validate key decision-makers
• Design and manage a multi-touch email campaign
• Optimize email deliverability and campaign timing
• Guide the project from strategy through execution with clear communication and structure

How SeeResponse Helped

SeeResponse worked closely with the ViewSpection team to design email drip campaigns tailored to engage ideal prospects within the underwriting sector. The project included:

• Identifying and sourcing the right contacts from the target segment
• Designing campaign emails for engagement and clarity
• Warming up email infrastructure to improve deliverability
• Using Trello as a shared project management hub
• Providing weekly check-ins and transparent communication throughout

The SeeResponse team consistently met deadlines and aligned expectations, providing exceptional support throughout the engagement. The campaign delivered outstanding results, with impressive open and click-through rates that exceeded the client’s goals.