Holland Parker

Background

Holland Parker is a niche software consulting firm specializing in enterprise software implementations for large organizations. Focused on financial departments within major enterprises, the company helps clients optimize systems, reporting, and performance.

The Problem

With limited brand awareness and internal resources, Holland Parker faced challenges in growing their contact database and generating high-value sales meetings. The company needed a partner that could go beyond just marketing automation tools and execute lead generation campaigns from sourcing contacts to managing the email outreach and follow-ups. Their primary goals were to:

• Identify and validate decision-makers at target companies
• Launch email campaigns tailored to financial executives
• Generate quality leads and book sales meetings

How SeeResponse Helped

SeeResponse became an end-to-end demand generation partner for Holland Parker, providing a hands-on approach to both data acquisition and campaign execution. Key deliverables included:

• Sourcing validated contacts from a list of target companies and job titles
• Building and launching multiple email campaigns with tracking and performance monitoring
• Managing all campaign logistics from email copy to inbox delivery to response handling
• Routing qualified responses directly to Holland Parker’s sales team

SeeResponse assigned a dedicated project manager, account manager, and a team of lead generation specialists. This allowed Holland Parker’s internal team to focus only on engaging warm leads, while SeeResponse handled the heavy lifting. SeeResponse successfully delivered a steady stream of qualified leads by executing well-monitored, personalized outbound campaigns.