Perimed Instruments

Background

Perimed Instruments is a leading medical device company specializing in vascular diagnostic systems for hospitals and vascular surgery departments. Based in the U.S., Perimed supports clinicians with technologies that enhance vascular assessment and improve patient outcomes.

The Problem

Perimed was looking to scale its outbound marketing and email automation programs. Despite having invested in tools like Salesforce, HubSpot, ZoomInfo, and Definitive Healthcare, the company lacked a formalized system to fully leverage these platforms for lead engagement, outreach, and campaign management. The goal was to improve customer engagement, increase appointments, and reach high-value prospects while ensuring all systems were well-integrated and supported by a consistent outbound strategy.

How SeeResponse Helped

SeeResponse partnered closely with the Perimed team to build a structured, scalable email marketing foundation. Key areas of support included:

• Segmenting leads and customers for targeted outreach
• Setting up and configuring sender identities in the automation system
• Creating, testing, and launching high-converting HTML and RT email campaigns
• Warming up email domains to ensure strong deliverability
• Providing strategic input on email copy and messaging
• Managing replies and routing responses to the appropriate sales or marketing reps
• Tracking performance, sharing metrics, and providing continuous optimization recommendations

By aligning email strategy with existing tools like HubSpot and Salesforce, SeeResponse helped Perimed streamline operations, increase customer engagement, and secure more appointments. In the first 90 days, noticeable gains were seen in engagement levels, with smoother processes and stronger pipeline visibility.