What is an Offer?
Offers are content assets that live behind a form on a landing page. Their primary purpose is to help marketers generate leads for your business. There are many different types of offers you could create, including ebooks, checklists, cheat sheets, webinars, demos, templates, and tools.
Example
Offer Title: “Content Marketing Ebook”
Description: This ebook provides expert insights and practical tips for mastering content marketing. Learn how to create compelling content that engages your audience and drives results. Fill out the form to download now!
Form Fields: Name, Email
Primary Purpose: Generate leads by offering valuable content in exchange for contact information.