GreaterSpace NYC runs spaces in New York that tenants rent and that host events. Two things had to keep moving: the spaces had to stay filled, and the events had to look like somewhere worth turning up to.
Filling a space starts with knowing who to approach, and that list did not exist. The events needed graphics on a schedule, and the website needed work, so the team was short on both leads and hands.
We built the lead list they used to sign up tenants, researched against the kind of tenant the spaces suit.
Alongside it we took on the design work: graphics for their events, and front-end development on the website so what visitors saw matched what the spaces are like.
The list gave the team a place to start every week, and the events and site stopped waiting on design capacity they did not have.
We plan, build and run demand programs for businesses that sell to businesses, across the US.