A list of a thousand truckers, and fourteen meetings a month

Background

Amitruck works with truck owners and operators, and growth depended on reaching them directly. There was no ready-made list to buy for that audience, and no reliable way to reach it at volume.

The problem

The sales team could hold the conversations. What they did not have was a steady supply of them. Finding the right operators, reaching them and getting a reply was a full job on its own, and it sat outside what the team had hours for.

How we helped

We built the list first: a thousand truck owners and operators, researched and verified one by one, so the campaign went out to people who could actually say yes.

Then we ran the outbound. Email sequences went to that list, replies were handled as they came in, and anyone who wanted to talk was passed to the sales team with the context of what they had already asked.

What happened

The campaign booked an average of fourteen meetings a month for the sales team. The team spent their time in those conversations instead of looking for them.