SEO Services for Startups and B2B Companies
SEO services for companies that sell to businesses, from a first technical SEO audit to a full search program. We fix what blocks your pages from ranking, then build the pages and links that bring in buyers.
SEO services that start with an audit
Every SEO program should start with what is already there. A site that has published for years usually has pages Google has stopped showing, pages competing with each other for the same search, and technical faults that hold everything else back. Fixing those first is cheaper than publishing more.
Then the program targets the searches that bring buyers: service and product terms, comparisons, and the problems your product solves. Each target gets one page, written to answer that search better than the pages ranking now, and linked from the rest of the site.
For startups the order matters even more. A young domain has little authority, so the first targets are narrow searches it can win, and the site structure is set up so every page added later strengthens the others.
Search is also changing. AI Overviews and chat assistants answer many questions directly, and they draw on pages that are clear, well structured and marked up with accurate structured data. An SEO program now builds pages that work for both.
How our SEO consultants run a program
A senior SEO lead owns the program. Specialists handle technical fixes, content and links, and you keep one point of contact.
Audit
Target
Build
Grow
SEO services we include
Eight SEO services, available as a full program or on their own.
Technical SEO audit
Content and SEO audit
Keyword research
On-page SEO
Content for SEO
Link building
Structured data
SEO reporting
SEO services for specific kinds of company
Three SEO programs built around a particular buyer or site.
B2B SEO
SaaS SEO
Programmatic SEO
Startup SEO, SEO audits and AI search
What the SEO services companies ask for most involve, and when each one fits.
Startup SEO services
A startup needs SEO that pays back before the runway runs out. That means a clean technical setup from the first page, a short list of searches the young domain can win, and pages for the product's clearest use cases.
Broad, competitive terms come later, once the site has earned links and its first pages rank.
The best first pages come from sales conversations. The questions prospects ask before they buy make stronger early content than broad industry topics.
Startup SEO consultant or SEO agency?
A startup SEO consultant suits a team with someone in house to write and publish, who needs direction on what to fix, what to target and in what order. An agency suits a team with no one to run SEO day to day.
We work either way, from a one-off audit and plan to an ongoing program.
What a technical SEO audit covers
A technical SEO audit checks whether Google can crawl and index the pages that matter, how fast they load on mobile, and whether duplicate or competing pages split their rankings. It also covers redirects, broken links, structured data and internal linking.
Each finding is ranked by the traffic and pages it affects, so the fixes start where they matter most.
Sites built on JavaScript frameworks need extra attention, because a page that looks complete in a browser can arrive empty to a crawler.
SEO audits for sites with a lot of content
Sites that have published for years usually carry many pages that earn nothing. A content audit sorts every page into keep, improve, merge or remove, based on its traffic, rankings and links.
Removing or merging weak pages can lift the rest of the site, because search engines judge a site's overall quality as well as each page on it.
Merged pages keep their links through redirects, so the authority they earned moves to the page that stays.
SEO for AI Overviews and LLM search
AI Overviews, ChatGPT and Perplexity answer many questions directly and cite the pages they draw on. Those pages tend to answer a question clearly, carry accurate structured data, and describe the business consistently across the web.
An SEO program now includes that work: direct answers on key pages, schema markup for the organization, services and FAQs, and consistent profiles on the directories and review sites AI tools cite.
It also means checking what AI tools say about your company today, and correcting the sources behind anything wrong or out of date.
How long SEO takes
SEO compounds over months. Technical fixes to pages that already rank can show results soon after Google recrawls them. New pages on a young domain take longer to earn their rankings.
Plan to judge an SEO program on the trend over two quarters or more, with monthly reporting showing which pages are moving.
SEO services questions
Six questions, specific to SEO services.
How much do SEO services cost?
Most of our retainers start between $2,500 and $7,500 a month, set by how much of the work sits with us: technical fixes, content, link building, or the whole program. A one-off technical or content audit can cost less.
There is no minimum term. Engagements run month to month, and it starts with a call.
What do SEO services include?
SEO services cover the technical health of your site, keyword research, on-page improvements, new content, link building, structured data and reporting. A program usually starts with an audit, then works through the fixes and new pages in order of impact.
Specialist programs, such as B2B SEO, SaaS SEO or programmatic SEO, add work specific to that kind of company or site.
Do you offer a one-off SEO audit?
Yes. A one-off audit covers technical SEO, content and backlinks, and ends with a prioritized list of fixes your team can work through, or that we can carry out as an ongoing program.
It suits a team with developers and writers ready to act on it, or a company choosing an SEO provider that wants a clear picture first.
What is the difference between an SEO agency and an SEO consultant?
An SEO consultant usually advises and plans, and your team does the work. An SEO agency plans and does the work: the technical fixes, the content and the link building.
The right choice depends on whether you have people in house to publish and fix things.
Is SEO worth it for a startup?
It is when your product meets a need people search for and the company can wait months for results. If you need customers this quarter, outbound or paid search will work faster, and SEO can start alongside them so it is working by the time you need it.
The earliest wins usually come from pages about the specific problem the product solves.
Can anyone guarantee a Google ranking?
No. Nobody outside Google controls its rankings, and Google itself warns against anyone promising a top position. A good SEO provider commits to the work, the targets and clear reporting on what moved and why.