What is a Title Tag?

Title tags are HTML tags that designate a page’s title. Confusingly, the title tag isn’t responsible for the headline that appears on a web page—the H1 tag defines that. The text contained in the title tag is usually rendered at the top of the browser window or in a tab label. Title tags are an essential part of search engine optimization (SEO) and should contain one or more keywords to help with search engine ranking.

Example

For a webpage about budget-friendly travel tips, the title tag could be: “10 Budget-Friendly Travel Tips to Explore the World on a Shoestring Budget.” This title tag provides a clear and compelling description of the content, attracting potential visitors searching for budget travel advice.

Go back to the Marketing Glossary >>