Today, SeeResponse, a full-service B2B technology marketing agency, announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading growth platform, collaborates closely with agency partners to drive business growth through its inbound software, services, and support.
Of the announcement, HubSpot Channel Account Manager Kimberly Lindgren said, “We are thrilled to welcome SeeResponse to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative approach to inbound makes them a company that businesses everywhere can learn from. Watching them transform their Agency with inbound has been a rewarding experience!”
Over the past year, SeeResponse has grown its business by incorporating inbound strategies to attract, engage, and delight customers. SeeResponse brings world-class marketing services to technology businesses.
“We’re excited on becoming a HubSpot Certified Agency Partner. Growth through inbound is our focus, and we want to continue to accomplish it by putting together a robust marketing strategy and a campaign execution plan for our valued customers,” said Mukesh K. Singhmar, Co-founder and CEO at SeeResponse.
SeeResponse offers a range of inbound marketing services through HubSpot and its team of marketing and demand generation experts.
About SeeResponse
SeeResponse is a full-service B2B marketing agency and HubSpot experts. SeeResponse’s services span Email Marketing, Inbound Marketing, Marketing Automation, SEO, Paid Search, Paid Social, Web Designing & Development, CRM, and Creative Services – supported by highly talented B2B technology marketing teams across the North America region. The company’s key focus is to execute upon top marketing and demand generation channels for the B2B software, internet, and the technology consulting businesses. Learn more at www.seeresponse.com.
About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Portsmouth, NH; and Paris, France. Learn more at www.hubspot.com.
We’ve got exciting news! This week, DesignRush has named SeeResponse as one of the Top Digital Marketing Agencies of 2019. We feel honored and are proud of the work our team does. We are particularly grateful to all our clients and partners for this recognition. SeeResponse is a driven B2B Digital Marketing Agency with a team of passionate marketers and this award makes us continue to strive for producing quality services for our customers, and deliver a positive return on their investment.
SeeResponse is a full-service B2B technology marketing agency that reimagines the way growth marketing and lead generation strategies are built and executed upon for software and tech businesses. In capacity of a B2B Digital Marketing Agency, SeeResponse offers a range of B2B marketing services through its team of marketing and demand generation experts across the North America region.
About DesignRush
DesignRush was founded in 2017 by Gabriel Shaoolian – a proven digital agency expert. It is a guide to find the best professional agencies, categorized by their areas of expertise. Users can search for a top partner firm by area of expertise, team members, leadership, clients, reviews, testimonials, portfolios, prior work, pricing structure, cost, and more.
About SeeResponse
SeeResponse is a full-service technology marketing agency. The company helps its clients increase brand awareness and drive qualified leads. SeeResponse’s expertise spans Email Marketing, SEO, Paid Search, Paid Social, Marketing Automation, Web Designing & Development, CRM, and Creative Services – supported by highly talented B2B technology marketing teams. The company’s key focus is to execute upon top marketing and demand generation channels for the B2B software, internet, and the technology consulting businesses.
SeeResponse is a full-service B2B marketing agency that reimagines the way growth marketing and lead generation strategies are built and executed upon for software and tech businesses. SeeResponse offers a range of marketing services through its team of marketing and demand generation experts.
“These Indian agencies are stand-out for their strong, consistent work in the digital marketing space, creating meaningful traction for their clients,” explained Jack O’Connor, Senior Business Analyst at Clutch. “I encourage buyers to take a deep-dive into their work, reviews, and inspect how they deliver projects for their clients.”
Clutch is a B2B ratings and reviews firm. They rank companies based on a number of criteria, including marketing efforts, accolades, and long-form client reviews. Every month, based on the agencies’ past and current clientele, market presence, thought leadership, and client satisfaction, Clutch evaluates the firms across various research segments and locations and determines the top performing companies. We’re honored to be selected through this process.
You can see all transcripts of all of our reviews, with an average of 4.9 stars, on our Clutch profile page. Here’s a preview of one of our client reviews.
“We’re thrilled to earn this recognition from Clutch. All of us at SeeResponse are grateful to all of our clients, partners and employees for the growth we have had, and are excited to continue growing in the future,” said Mukesh K. Singhmar, Chief Thinking Partner and CEO at SeeResponse.
A designation as ‘Top Advertising & Marketing Agency’ is a testament to our people-first culture, where each day the most talented people come to work to provide our clients with sustainable marketing and growth solutions.
ABOUT CLUTCH
Clutch is a B2B ratings and reviews firm dedicated to facilitating business to business relationships by analyzing companies in many service offerings. Company analysis consists of a list of client testimonials that are through interviews with Clutch analysts. Additionally, each profile is scored using a unique scoring methodology that assesses firms on factors such as clientele, market presence, and industry recognition. Through this comprehensive analysis, Clutch is able to identify firms that deliver from firms that do not. More than 100,000 buyers use Clutch every month to find agencies, business services, software, and consultants.
ABOUT SEERESPONSE
SeeResponse is a full-service b2b marketing and email marketing agency. The company helps its clients increase brand awareness and drive qualified leads. SeeResponse’s expertise spans Email Marketing, SEO, Saas Marketing, Paid Search, Paid Social, Marketing Automation, Web Designing & Development, CRM, and Creative Services – supported by highly talented B2B technology marketing teams. The company’s key focus is to execute upon top marketing and demand generation channels for the B2B software, internet, and the technology consulting businesses.
I think we can all agree: the website is a crucial part of your business. And if it is not up to the mark, you can’t afford to ignore that. The good news is that there are some quick ways to improve your website.
Having said that, making a great website in a single go is practically impossible, so even if it is not great right now, no need to worry you will make it work eventually.
The most important objective of your website is to let people know what you are good at and simultaneously get enough traffic and generate enough leads that would eventually turn into customers.
If you are good at giving good and helpful advice, more and more people will come to you. But first, you need to show them that you are actually good at something you are claiming to be good at. Your website gives people an insight into your work; you definitely need it to convey properly that you can help them make their lives easier.
Here are some things that you’ll need to pay attention to while embarking upon a journey to make your website amazing. So let’s go over the 7 easy ways to improve your website.
Ease of use
Give a thought to what your website looks like. Your website should be easily accessible to people. Make sure that any visitor can find whatever they are looking for without much hassle. Don’t use overly dramatic fonts and pictures – sophistication and elegance go a long way. Also, navigating through your website should be a piece of cake for your visitors and not a game of hide and seek. They should be able to find anything that they are looking for with ease, or else they will find someone else to get what they want.
Scannable content
Of course, you need compelling content to engage your audience but don’t forget that online readers are scanners. Which makes it really important to make your content scannable and easy to digest. Avoid long, dense paragraphs. Steer clear of wordiness. Cut the sales pitch. Use bullets, descriptive subheads, and short sentences. Weed out the jargon. And most importantly, aim to convert scanners into actual readers.
Call to action
Call-to-action buttons are like the bare necessities of websites. They need to be clear and right in front so any visitor can spot them. It should not feel like a treasure hunt to the people who may want to take the relationship with your business to the next level.
The next thing to take care of is how these buttons can be of actual use to the visitors. You need to find out effective ways that practically help the visitors. Will they need issues resolved? Do they need more information? Helping them get more acquainted with your work is important. So just keep it uncluttered, simple, and subtle.
Social presence
Providing links to your social media pages on different platforms is great and even necessary. Just try not to shove it in the face of anyone who visits your website. They should not feel obligated to follow your social media pages; they only need to know that they have that option.
Mobile-friendliness
This is a great little detail that could either help you a lot or could get you in a lot of trouble. A large amount of the population gets through their day without actually opening their PCs and laptops. So, if your website doesn’t work that well on mobile devices, you’d better fix it sooner than later. Fixing the lagging problems and addressing core issues like how the mobile version can be of immediate use to visitors will definitely impact your bottom line.
Testing and fixing
With time, you may feel like you have done a good job with your website and that you are getting the expected response. Good for you! But unless you want to stop being credible, do not shy away from testing from time to time. A/B testing is the best way to identify performance issues.
Another thing that might need your attention is updating data on your different links. Outdated information can do much harm; you do not want to mislead your visitors. Aside from that, keep auditing your website for broken links from time to time, as they can significantly impact user experience.
Search engine friendliness
You probably might have written up a lot of content for your website, but that would amount to nothing if your audience can’t find you on search engines like Google, Bing, and Yahoo. And SEO is not just about keywords, meta tags, and alt tags – it’s also about providing your audience with an optimal experience. A holistic SEO strategy that includes both on-page and off-page tactics is very important if you want to be found by the right people.
Conclusion
It’s clichéd but true: you help yourself by helping your website visitors. Using the above-mentioned techniques and the ways to improve your website, you’re likely to make your website not only more attractive but also more valuable. You’ll also be able to drive more traffic and actually convert that traffic.
For a little over two years, SeeResponse has been determined to turn each and every one of our clients ideas into a reality. Our team has proven time and time again how effective we are at making marketing decisions and executing a go-to-market strategy. In an attempt to be as transparent as possible, SeeResponse decided to partner with Clutch, an online ratings and review firm dedicated to finding the best B2B marketing service providers around.
We decided to partner with Clutch in order to showcase our talents to potential clients. Clutch created a profile for our company that includes client testimonials as well as a full-scale breakdown of our company based on certain criteria that allow us to be ranked accordingly relative to our competitors.
To be recognized by Clutch as a market leader is an important milestone that we hope to achieve in the near future. Currently, our Clutch profile contains 7 client reviews with a 4.9 rating on a scale of 5, and we hope more firms we’ve worked with in the past will participate in Clutch’s review process. We are confident that the more reviews we receive, the more visibility our company will receive and, in turn, the more potential clients we will interact with.
We’d like to reach out and formally thank those of our clients who took the time to review us with Clutch. Because of you all, we are in the running for becoming a leading marketing services provider according to Clutch!
ABOUT CLUTCH
Clutch is a B2B ratings and reviews firm dedicated to facilitating business-to-business relationships by analyzing companies in many service offerings. Company analysis consists of a list of client testimonials that have been collected through interviews with Clutch analysts. Additionally, each profile is scored using a unique scoring methodology that assesses firms on factors such as clientele, market presence, and industry recognition. Through this comprehensive analysis, Clutch is able to identify firms that deliver from firms that do not. More than 100,000 buyers use Clutch every month to find agencies, business services, software, and consultants.
ABOUT SEERESPONSE
SeeResponse is a full-service marketing agency. The company helps its clients increase brand awareness and drive qualified leads. SeeResponse provides world-class marketing services to businesses around the world through a team of digital-savvy B2B marketers. The company’s key focus is to execute top marketing and demand generation channels for the software, internet, and technology consulting businesses.
It’s still alive. It’s still a crucial part of B2B marketing. In fact, it is still the first step towards generating leads for most businesses.
While cold emails may sound like they have reached their saturation point, email marketing agencies emphasize that they remain an effective tool when executed correctly. You should be careful not to ignore them.
Whether cold emailing works or not depends solely on what tactics you implement when sending people cold emails. You can have any number of email IDs on your list, but if you are not taking care of what is being sent to these people all your effort will eventually go to waste. That would be awful, right?
To prevent that from happening, let’s discuss some cold emailing mistakes and how you can avoid them.
Have you sent emails to tons of people and are still not getting the desired response? What are you doing so wrong? Sorry to say, but probably a number of things.
Start Small (Think Big)
Avoid emailing 200-300 people daily, especially if you have just started out.
Starting small allows you to fail early without any significant loss. You can improve your emails and see what works for you and is not. Of course, you will constantly need to experiment with the content of your email and you will have a window open if you somehow send some wrong information.
You will be able to think about each person properly if you are sending out just, say 20-30 emails per day. You will spend more time considering whether a specific person will be a good fit for your business or not.
Blacklisting will not be a problem for you. If you send emails to a carefully selected number of people, some of them will likely be interested in your work, and also 100-150 people won’t be marking your email as spam (which could temporarily put a hold on your work by the way).
Just for the sake of it, let’s say that you send cold emails to 300-400 people, and because of some miracle, you get like 100-150 responses. That sounds really amazing. All your dreams suddenly coming true. But there’s just a teeny tiny problem: you might not be able to respond to all of those emails in a proper way. And now it all becomes a sob story. There’s a high possibility that among the responses that you did not reply to properly there was a potential customer. It hurts even to think about that, right?
Pay Attention to the Content
This is only the most important part of the email, obviously. If you mess this up, try getting it right next time you send emails to a different lot (if you paid attention to the pointers above).
First Things First: The Subject Line
What do you first see when you open your inbox? The subject line. So, that needs to be bang on. Your subject line can make a great impression on people and ensure that your audience at least gives your email a look. Be as creative as possible, but keep in mind that it is related to the main body of your email. If you just arouse someone’s curiosity through a engaging subject line but it has nothing to do with the body of your email, it is just going to piss off the recipient.
Personalize the Content of Your Email
I can’t stress this point enough. You need to sound human and here’s where you can use the information about your lead, show the person that you have done your research. This will engage the recipient and there’s a high chance that they will respond to your email.
Embrace the KISS Principle
Keep the content of your email brief and simple. Nobody is interested in reading a page-long email. So, keep the content precise and be creative so that the recipient is compelled to read one line after the other.
Don’t Forget Call to Action
Everybody wants to direct their audience in the direction they want. That’s why your email is incomplete without a call to action button. Do not try to bombard your recipients with a plethora of CTA links, hoping they’ll click on something at least. Instead, just think about what the recipient might want to know or do after responding to your email and accordingly provide your call to action.
Follow up
Lastly, even before you start sending emails, make sure you have a follow-up plan. In case the emails you send don’t give you the desired outcome, a follow-up plan will help you get through without wasting any time. The same goes for when people respond to your email. Keep a plan at hand so that you will be able to respond as soon as possible in an efficient manner.
If you take care of these basics, cold emails will work amazingly for you. Just keep in mind that you need to first put yourself in the recipient’s shoes and then make the decisions. You might be receiving tons of cold emails yourself. See how those work for you, whether you are impressed by them or not.
What would work for you if you were on the receiving end? What kind of content or language would keep you engaged? Answer these questions for yourself, and then you will have an effective strategy for your potential leads as well.
Outbound marketing techniques like print advertising, billboards and cold calling/emailing have received a bad reputation over the last decade or so. Old school. Expensive. Interruptive. Pushy. You get the idea.
What if I told you outbound marketing is still an effective way to drive leads, win business and build your brand? Even Hubspot, which popularized inbound marketing, leverages both outbound and inbound to improve its bottom line.
Inbound marketing – based on the idea of attracting, converting, closing, and delighting customers – is undoubtedly a great marketing technique. However, to up your game and hit that pipeline and revenue number, you need to consider outbound marketing too. A mix of outbound and inbound is what can deliver you a healthy lead volume.
Again, by saying that you consider outbound marketing I don’t mean to imply that you abandon inbound marketing. Both methods are important and they will prove highly effective for your campaign if you are able to find an ideal mean between the two.
Here are some of the things that make marketers skeptical about outbound marketing:
It’s costlier than inbound marketing
Inbound marketing techniques like content marketing and SEO are indeed cost-effective, but your outbound strategy doesn’t have to include those pricey TV commercials and trade shows. Partnering with a B2B email marketing agency can help you leverage targeted email campaigns to drive leads and sales effectively. Email services and online tools that you will need to track progress and optimize lead generation are also very affordable.
It’s not worth it
Let’s be honest: acquiring customers through inbound marketing takes time. Outbound marketing is a great way to help you get through the wait in an efficient manner. You will be able to get immediate traction, gain insights about your prospects and get a clearer idea about what your approach should be regarding lead generation.
Cold emailing doesn’t work anymore
Cold emailing still works (hyperlink “How to make your cold emails work?”) – old ways to do it don’t. A mix of cold and opt-in email marketing can significantly improve your ROI.
It’s not easy to scale outbound marketing stats
It would definitely be hard to measure outbound marketing efforts if it was the only strategy you would be going with. But by pairing it with inbound marketing the work becomes easy. And surely there is new software now that will allow you to keep proper track of your efforts regarding outbound marketing.
Sure, urging people to pay attention to your business or brand, as outbound marketing did before, will not work today. But just as all things evolve, outbound marketing has also evolved and turned into something relevant even today.
Here’s, in a nutshell, what makes for an effective outbound marketing strategy:
Build a team for lead generation.
Keep on testing and changing your messages until you get a perfectly outlined one which increases the responses.
Back up your inbound strategy with your outbound strategy Inbound marketing takes up to three to six months before you start getting any responses. So, it would be wise to use that time. Bring in your outbound strategies in and see positive results right away.
You can start by building a team, people who are efficient and know the ballpark stats for everyday work they would be doing. They should be able to bring in leads and relevant information about them.
The next step will be contacting the leads through emails. Keep in mind that content is of utmost importance whether it’s outbound or inbound marketing. Pay attention to the content that is being sent to the leads through emails. After content comes the personalization of emails, which is equally important. Surely, you don’t want people to dismiss your email thinking it’s spam. Personalization will help you get the attention of your potential customers.
Obviously, the first email you send will not be perfect and most probably won’t get replied to. You’ll need to keep creating new content. Experiment with the content of your emails, try different approaches, till you get to the most precise one that will compel your leads to reply and take notice. It would be a nice idea to create a set of emails that can help establish a connection between you and your leads.
Most of all, outbound marketing will help you double-check your customer personas. While you are waiting for inbound marketing to show some results, your outbound campaign will help you understand better what people would be a right fit for your business. Nobody wants poor-quality leads. Sending out emails and being in contact with leads will help you get a better picture of what kind of people can you actually help through your business. And it is possible that personas may turn out to be quite different from what you earlier perceived.
This will ensure that you don’t face this problem in the later stage of your campaign. Building the right kind of personas is of great importance and therefore, it’s necessary that you be thorough with that process.
The key to successful marketing is to incorporate both inbound and outbound tactics. A holistic marketing strategy will help you get the best value for your marketing spending.
Whether your business is large and has been in the game for a long time or is small and has just started out, outsourcing list building can be really helpful.
What is outsourcing?
Outsourcing is basically paying someone who’s not a part of your company to take some of the work off your shoulders.
Once you have established your product and are ready to start endorsing and selling it, the first thing you will need is a list of emails. You will need contacts to whom you can send emails and tell them about your product or service. Those recipients who respond to your emails will become your leads and, hopefully, buyers in the near future.
Now, if you have just started out, you might think that buying a list of emails is probably the right way to tackle this very first obstacle towards having a successful business.
But buying a list of 50,000 or 60,000 emails is bad news, trust me. You won’t have any credible knowledge about the people you are sending the emails to (which is very important, by the way). There won’t be any way to know whether these people will be a good fit for your business or not—until it’s very late, and all your efforts would have been wasted. Instead, working with a B2B email marketing agency can help you build a targeted, high-quality email list and craft personalized campaigns that drive real engagement and conversions.
Most of these people will probably not be interested in your work, and you will just annoy them (which will probably be harmful to your business).
So, after getting safely away from this road, you will have two options: a) to build a prospect list on your own, or b) to outsource the list-building process. How to decide which option will work better for you?
Here are some things that will help you reach a conclusion:
Want to use the time you would use for building the prospect list yourself for something much more important regarding your business? Go for outsourcing. It will help you save your time and focus on other important aspects of your business.
If you have just started out and don’t have much experience with how to efficiently build a prospect list, you should definitely let someone else take care of it. Going about the work in an inexperienced manner will only create more obstacles for you and may even put a standstill on your business. And besides, a professional will be able to do the work properly and you will have a well-researched prospect list at your desk quickly.
Next comes the issue of money. Will hiring someone new for the job cost you more, or outsourcing the work cost you more? If outsourcing the list building process is costing you less, there’s no argument about what option you should go on with. Think carefully about what will work best for your business and then take the decision.
Know your customer personas
If you are going along with outsourcing the list-building process, you do need to take off some things. Your final list should contain the emails of people who will benefit from your business and who, in turn, will be a proper fit for you as well. Having in mind a proper idea of what kind of people you want to sell your product to is very important (as I mentioned earlier as well). Only you can know what type of personas make for an ideal lead.
So, you may want to try to gather some 30-40 emails on your own and try to figure out the right type of persona for your business first. That way you will be able to explain properly what kind of people you want to get in touch with. This will help you acquire a precise set of emails and your cold emails will not be ignored by most of the people present on this list.
Freelancer or agency?
Another thing that you need to think about is whether you want to hire a freelancer or an agency. Both options have their pros and cons. A freelancer often costs less and it shouldn’t be too hard to find an experienced and efficient professional.
An agency, on the other hand, costs a bit more than a freelancer, but it provides you with a specialized team for proper research and ensures amazing outcomes. They might even send emails to the potential leads on your behalf.
The key is to find a reliable partner and you are good to go. Outsourcing the list-building process doesn’t just save your time – it also lessens your burden so you can do your work quickly and more efficiently.
