What is Search Engine Optimization (SEO)?

Changes were made to a website’s content and structure to improve its ranking on a search engine results page (SERP). Search engines recommend search engine optimization (SEO) works that benefit both the user and page ranking (white hat SEO).

Example

Here’s how the bakery might use SEO:

  1. Keyword Research: The bakery conducts keyword research to identify relevant keywords that potential customers might use when searching for bakery products online. They discover that keywords like “freshly baked bread,” “artisanal pastries,” and “local bakery near me” are commonly searched for in their area.
  2. On-Page Optimization: The bakery optimizes its website by incorporating relevant keywords into its page titles, meta descriptions, headings, and content. They also ensure that their website is mobile-friendly, loads quickly, and has a user-friendly navigation structure.
  3. Content Creation: The bakery creates high-quality, informative content related to baking, recipes, and local events. They regularly update their blog with posts about new products, baking tips, and community initiatives. This helps attract organic traffic to their website and establishes them as an authority in the baking niche.
  4. Local SEO: The bakery optimizes its website for local search by creating a Google My Business listing, including accurate business information (such as address, phone number, and business hours), and encouraging customers to leave positive reviews.
  5. Link Building: The bakery seeks opportunities to build backlinks from reputable websites, such as local directories, food blogs, and community forums. They also participate in local events and sponsorships to increase their online presence and attract inbound links.
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