What is Marketing Analytics?
Marketing analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), analyzing the trends, and developing actionable insights to make better-informed marketing decisions. (Want to learn marketing analytics? This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate its application across different industries and scenarios.
Example
Netflix is a brilliant example of how marketing analytics can help keep content engaging. The company collects data and using data analytics uncovers and analyze customer behavior patterns.