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Google Reviews are more than just ratings. They’re a critical factor in local search rankings and customer trust. This guide explores why reviews matter, how to build an effective review strategy, and how to turn customer feedback into powerful marketing fuel.
Small businesses that prioritize fast, intuitive, and mobile-friendly websites see higher rankings in Google’s Map Pack and better customer engagement. This guide breaks down UX factors that influence local search visibility and how to optimize your site for real-world results.
n this guide, we break down the most important ranking factors in 2025, from Google Business Profile optimization and review strategies to proximity, mobile UX, and AI-driven personalization.