What is the Target Audience?
The people you want to reach with your marketing works. These consumers will be most interested in your products or services‚ and most likely to convert from leads into customers. Target audiences can be based on demographics (age, gender identity, location), psychographics (aspirations, concerns, values), or behavior (likely to buy online). Target audiences are often broad and varied, so audience segmentation can help deliver a more personalized and effective message.
Example
A children’s toy manufacturer targets parents with young children aged 3-8. They create colorful and interactive toys designed to stimulate learning and creativity in young minds.