What is a Keyword?

A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible. The idea is to speak the same language as users when they make their search queries so you rank higher in their organic search results based on relevance. The keyword is the cornerstone of search engine optimization (SEO).


Consider a website selling fitness equipment. Some relevant keywords for their content might include:

  1. Treadmill: This keyword targets users searching for treadmills, a popular piece of fitness equipment.
  2. Dumbbells: Targeting users looking for dumbbells, a versatile strength training tool.
  3. Home Gym Equipment: Attracting users interested in setting up a home gym with various fitness equipment.
  4. Fitness Accessories: Appealing to users searching for fitness accessories like yoga mats, resistance bands, or jump ropes.

By strategically incorporating these keywords into website content, such as product descriptions, blog posts, and meta tags, the fitness equipment website can improve its visibility in search engine results and attract more relevant traffic.

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