What are Meta Keywords/Meta Tags?

Words and phrases in the HTML meta keywords tag of a web page. Meta keywords help search engines identify what the page is about and rank its relevance to user searches accordingly. The keywords in your tag should reflect the content of your page. Otherwise, search engines will disregard the meta.


For a webpage about “Digital Marketing Strategies,” the meta keywords might include:

  • Digital marketing
  • Marketing strategies
  • Online advertising
  • Social media marketing
  • SEO optimization

In this example, these meta keywords provide additional context about the webpage’s content, helping search engines understand its relevance to users’ search queries. However, it’s important to note that search engines now primarily rely on other factors, such as content quality and relevance, to rank web pages in search results.

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