Mukesh K. Singhmar

Mukesh K. Singhmar / December 15, 2022

3 Quick Ways To Improve Your Email Deliverability

Email Marketing

Do you ever feel like your emails are falling into a black hole? That no matter how many times you hit “send,” they never seem to make it to your recipients’ inboxes? Unfortunately, email deliverability is becoming an increasingly difficult task, as more and more spam filters are being put in place. But don’t despair! There are steps you can take to improve your email deliverability and ensure that your messages reach their intended recipients. Keep reading for our top tips.

Email deliverability is a term used to describe how likely your emails are to reach the inbox of your intended recipient. Email is a powerful marketing tool, but if you’re not sending it out properly then the result can be less than stellar. Here are three things that will improve your email deliverability and open rates:

1. Use a professional email address (@yourcompany.com)

One of the best ways to improve your email deliverability is to use a professional email address. That means using an email address that includes your company name, such as info@yourcompany.com or sales@yourcompany.com. This tells recipients that your message is coming from a legitimate source, and it increases the chances that your message will be delivered to the inbox rather than the spam folder. In addition, using a professional email address helps to build trust with recipients and makes it more likely that they’ll open and read your messages. So if you’re serious about improving your email deliverability, make sure to use a professional email address.

Sending an email is a lot like sending a letter through the mail. Just as you would include a return address on a physical letter, you should also include a sender’s address in your email. This sender address is what the recipient will see when they open your email, so it’s important to choose something that is recognizable. including your name or the name of your business. Not only will this help to improve your email deliverability, but it will also make it more likely that your email will be opened and read. So next time you sit down to compose an email, be sure to include a sender address that will help to get your message delivered.

Email Marketing

2. Make sure your subject lines are catchy and relevant

You know what they say: never judge an email by its subject line. But let’s be honest, we all do it. In fact, according to a recent study, 35% of people decide whether or not to open an email based on the subject line alone. So if you want your emails to actually get read, you need to make sure your subject lines are catchy and relevant. But how do you do that? Here are a few tips:

Keep it short and sweet

How many times have you been scrolling through your inbox, only to immediately delete an email because of a long and boring subject line? If you’re looking to improve your email deliverability, it’s important to keep your subject line short and sweet. After all, no one wants to read a novel just to find out what your email is about. Keep your subject line focused and to the point, and you’ll be sure to stand out in the crowded world of email. A good rule of thumb is to keep your subject lines under 50 characters. Anything longer than that is likely to get truncated in someone’s inbox.

Make it clear what the email is about

If you want your emails to actually make it to people’s inboxes, you need to make sure your subject line is clear and concise. No one wants to open an email that doesn’t even tell them what it’s about, so make sure your subject line does its job. Be specific and use keywords that will let the recipient know exactly what they can expect from reading the email. And whatever you do, don’t try to trick people into opening your email with a misleading subject line – that’s just bad form. So take a few extra seconds to craft a clear and effective subject line. And your emails will be that much more likely to actually be seen by the people you’re sending them to.

No one likes opening an email only to find that it’s not relevant to them. Avoid generic phrases like “just checking in” or “thought you might be interested.” Be specific about what the email contains so that people can quickly decide whether or not it’s worth their time.

Use actionable language

When it comes to email deliverability, using actionable language is key. That means using language that encourages recipients to take some kind of action, whether it’s clicking on a link, downloading a file, or even just replying to the email. Studies have shown that emails with actionable language have higher open and click-through rates. So it’s definitely something worth considering if you want to improve your deliverability. Not sure how to get started? Here are a few tips:

  • Use active voice: Active voice is more direct and easier to understand than passive voice. It makes it more likely that recipients will take the desired action. For example, “Click here to download the report” is better than “The report can be downloaded by clicking here.”
  • Use strong verbs: Verbs like “download,” “view,” and “register” are more likely to encourage action than weaker verbs like “read” or “learn.”
  • Use first person: First-person pronouns like “I” and “we” are more personal and engaging than third-person pronouns like “they” and “them.” For example, “I’m excited to share this report with you” is better than “You’ll find the report attached.”
Email Marketing

3. Send emails at the right time – avoid sending them during peak hours

We all know that feeling of frustration when an email we’ve been eagerly awaiting fails to materialize in our inbox. If you’re like me, you might even check your spam folder just in case it’s been misdirected. But more often than not, the culprit is simply poor timing on the part of the sender.

Email deliverability is a complex beast, influenced by factors like mailbox providers, internet service providers, and, of course, the time of day that you hit “send.” In general, emails sent during off-peak hours are more likely to find their way into inboxes than those sent during busy times. So if you want to improve your chances of getting your message seen, avoid sending emails during peak hours.

Not sure when those are? A good rule of thumb is to avoid sending emails between 8 am and 6 pm on weekdays. And if you really want to get ahead of the game, try sending your emails on weekends or late at night when everyone else is asleep! Who knows, with a little luck, your message might just be the first thing they see when they wake up.

Pro Tip: Segment your email list by interests, demographics, or other factors for better targeting.

Email Deliverability: You Can Do Better!

You’re probably not segmenting your email list enough. I know, I know. You’ve segmented it by interest and you’re proud of it. But did you know that you could also segment by demographics or other factors? It’s true! And it can really help improve your deliverability.

For example, let’s say you have a list of 100,000 people. If you segment that list by interest, you might have 10,000 people who are interested in gardening, 10,000 people who are interested in cooking, and so on. But if you segment by demographics, you might have 20,000 women between the ages of 18 and 34 who are interested in gardening, 10,000 men between the ages of 18 and 34 who are interested in cooking, and so on. Do you see how this can be more targeted and effective?

So go out there and start segmenting your list by interests, demographics, or other factors. It’ll make a world of difference in your email deliverability. Trust me.

Conclusion

Improving email deliverability is important for eCommerce businesses. It means more people will see your messages and be able to take action on them. By following these three simple tips, you can increase the chances of your emails being seen by your customers. What strategies do you use to improve email deliverability? Share with us in the comments below!

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