Are you looking for a foolproof way to complete your sales targets? Are you tired of missing out on bonuses because you couldn’t complete your KPIs? Email marketing is a strategy you and your sales team can always depend upon. Partnering with email marketing companies can help streamline your campaigns, improve engagement, and boost conversions.
What is Email Marketing?
Simply put, email marketing is a digital marketing strategy in which marketing messages are communicated over email. It is one tough cookie that has stood the test of time. It was and always will be a fruitful strategy for salespeople.
If you think email marketing is dead, the following points might just make you a convert.
Why does Email Marketing Matter?
According to Campaign Monitor, email marketing has a Return On Investment (ROI) of 4,400%. This means that an email marketer earns $44 for each dollar spent. That’s pretty impressive if you ask us.
Apart from a high ROI, email marketing is beneficial for your sales team as;
It mimics a one-on-one conversion.
If you’re a devoted salesperson, you would know that direct selling is the most powerful strategy you could adopt. Why does it work? It is hyper-personalized, and the chances of convincing prospects are high.
But with COVID-19 and business costs on the rise, direct selling is not always the easiest thing to execute. Email marketing is here to help, mimicking direct selling and facilitating a one-on-one conversation between sellers and buyers.
It is permission-based.
What makes email marketing so profitable is that it’s not intrusive. People who receive emails from you have willingly consented to them. You should never buy or rent mailing lists as it can backfire big time.
When your prospects have subscribed to you themselves, they’re in the mindset to consume marketing messages and, hence, make a desirable decision.
It appears legitimate.
Salespeople are often given a bad name because people think they will make false promises only to sell you a product. However, that’s seldom the case. Emails are the perfect channel for selling since they appear legitimate and credible.
All dubious emails are already sent to the spam folder, so your audience can relax knowing they’re getting emails from trustworthy sources.
How to Use Email Marketing for Your Sales Team?
Since now you’re convinced of how powerful email marketing can be, let’s take a look at how your teams can use sales email templates to leverage their email marketing;
Offer promotions in welcome emails.
According to Hive, welcome emails have an open rate of 91.43%. This is interesting because the average open rate across all industries is 25.85%.
Since welcome emails are primarily open, offering exclusive discounts or promotions to prompt a sale makes perfect sense. You can consider it a gift to thank your audience for subscribing to your mailing list. This starts things positively and gets your prospects to buy from you.
Send follow-up emails.
Your prospects are busy people; to top it off, they receive countless emails. How do you ensure your emails get read? By sending effective follow-up emails.
According to Woodpecker, email campaigns with a single follow-up email convert 22% more prospects. Just ensure you’re not frequently sending these emails, and they contain information valuable to your prospects. Only then can you expect a reply (and dollars) from them.
Personalize emails to the maximum.
We mentioned before that email marketing appears personalized. However, there are strategies you can adopt to increase personalization and sales.
You can address your audience with their first name, include dynamic content that shows relevant email messages to different groups, and send targeted offers by segmenting your audience.
Sending one email to your entire audience about launching a new clothing collection will drive fewer sales than sending targeted emails featuring clothes fit for people of different genders, interests, and weather conditions.
Offer incentives in abandoned cart emails.
Often, people place items in their shopping carts and then simply leave. This may be because they are unsure or forgot to purchase.
You can turn this almost-purchase into a complete one by sending abandoned cart emails. The latter is more effective when you offer free shipping or a limited-time discount. Not only do such emails act as a subtle reminder, but they also give prospects an added push to buy from you.
Use holiday email marketing.
Holidays are fun for everyone but especially for email marketers because they can generate extra sales and revenue.
According to Omnisend, 1 in 8 people who clicked on a Black Friday or Cyber Monday email made a purchase. Other holidays, such as Christmas, Thanksgiving, Easter, and back-to-school season, provide a lucrative opportunity to make many sales via email.
Just make sure your emails are designed for the holiday in focus and promotions are catered around it. For instance, offering a couple’s discount on Valentine’s Day makes perfect sense.
Launch a loyalty program.
While you should reach out to new prospects, you must also strengthen relationships with existing customers. Through emails, you can effectively execute a loyalty program.
Suppose a salesperson on your team successfully sold the product you’re selling to your customers. The latter will receive a thank you email and an invitation to join your loyalty program. Once a part of your program, the customer will receive points or discounts every time they purchase.
When you reward customers for their purchases, you directly encourage them to repeat this behavior in the future.
Conclusion
There you have it – this article discussed the different email marketing strategies you and your sales team can adopt. Experiment with your email design, copy, and sending times to benefit from email marketing’s true potential.
The entrepreneurial journey is not for the faint of heart. You need to have an idea, fund-raising, and business planning skills in order to get your startup off its feet before you can start building amazing SaaS products that people will love! Startups ambitious to build incredible SaaS solutions require a team of SaaS rockstars, with ambitious goals who lead by example while securing external support when necessary. Venture Studios in SaaS space come into play at this point. If all this sounds like something right up your alley then there are several things waiting just around.
Venture Studios bridge the gap between market segment problems and entrepreneurs developing excellent SaaS solutions to solve them. They assess the problem, the proposed solution, and the possibility of growth considering the business idea and model.
While supporting an entrepreneurial venture planning to deliver the best possible SaaS solutions, Venture Studios takes time to analyze if the market needs such a solution. The business development of any SaaS-based solution relies on prospects’ willingness to pay to solve a particular problem.
Over the years, Venture Studios are fueling the best business ideas to build the most promising SaaS-based apps. This article takes you through the reasons behind the emergence of Venture Studios in the SaaS space.
Let us understand the role of Venture Studios in shaping and scaling SaaS-based startups.
Venture Studios Offer Better ROI
Venture Studios hunt for the best SaaS solution ideas developed by enthusiastic entrepreneurs. They study and scrutinize their proposed solutions and fund them after a prolonged discussion regarding the possible acceptance of the proposed solution.
They know the art and science of scalability and help aspiring SaaS players grow their team, strategize their product management and marketing process, and fund them. As Venture Studios support the best SaaS-based product ideas, they assure great returns to the investors.
Venture Studios Build Companies That Scale Faster
The overall period for building a startup and launching its SaaS solution is less when a Venture Studio supports the entrepreneurship initiative. They grasp the growth potential of the idea behind the SaaS solution and gauge the entrepreneur’s talent.
Along with that, people behind the Venture Studio know how to scale a SaaS-based enterprise. They know the obstacles and solutions to grow a SaaS-based business from where it is to where it wants to be. That way, the enterprise backed by Venture Studio rises faster.
Accelerated Fundraising for SaaS Startups
One of the barriers in the initial stage of any SaaS-based startup is the operating expenses. As Venture Studios take better care of these expenses, the core team can spend quality time in the company-building process and product development.
They fund these SaaS startups and provide strategic support with expertise. As Venture Studios possess extensive experience in helping SaaS-based startups stand, they know the correct phase to fund them and help them scale.
Streamlined Venture Building Workflow
Venture Studios strategize the process of ideation, building a SaaS-based startup, and launching the company. They streamline the workflow with a multidimensional approach. They look for relevant co-founders, other key team members, and set the direction for launch.
They help entrepreneurs work on their ideas in an ideal way, help them complete the legal formalities to form their venture and help their SaaS-based company take off the ground at the right time. They streamline the workflow based on their experience of building’ success stories’ in the SaaS landscape.
Balanced Stake Distribution
Venture Studios combine the financial resources from a Venture Capital firm, the expertise of incubators, and the zeal of entrepreneurs willing to build something sensational leveraging SaaS technology. The Venture Studio model emphasizes ideal stake distribution, effectively complementing the contribution of all facets.
Venture Studios distribute the stakes among all the contributors properly. That helps all the stakeholders enjoy the benefits of being a part of successful ventures from the beginning. This is a significant reason the Venture Studio model is gaining popularity.
Networking Counts
Venture Studios grow a network of SaaS professionals, entrepreneurs, experts across various domains, and more through the years. This networking activity keeps growing over time. That way, they will have the best people to assign some responsibility whenever needed.
They make the most effective use of their contacts while forming and growing a SaaS startup. They can connect a startup with the right partners – experts in SaaS and Cloud technology space, and find ideal investors. Networking accelerates forming the company and taking it off the ground at the earliest.
Great Work Environment for Founders
Venture Studios take care of funding and other crucial responsibilities while building a SaaS-based startup. Because of this relief, founders – technologists having fantastic ideas – can concentrate on their core business.
The liberty to do what they are good at – and what they like to do to shape the SaaS solution takes the founders’ productivity to the next level. They can align their development process to the strategy Venture Studios draw and see their business idea being implemented.
Strong Value Proposition
Venture Studios encourage and help rising SaaS-based businesses to deliver a strong value proposition by leveraging the latest technology in SaaS and Cloud technology landscape. This overall approach disrupts the traditional business model and sets the floor for new ventures to excel.
Venture studios help the rapid growth of SaaS-based startups by developing a healthy ecosystem around them. They provide the much-needed guidance, financial support and connect them to industry experts. SaaS-based businesses can effectively add value to their users through user-friendly, affordable, and well-designed SaaS solutions.
Due to consistent success in handling all the fronts, Venture Studios has emerged in the SaaS space. Venture Studios perform the following continuously for many ventures and make them profitable:
Anticipating the growth of a problem-solving SaaS solution,
Ensuring the solution goes well-designed and feature-rich, and
Popularizing the SaaS solution among the target audience
Venture Studios differ from ordinary investors and financers in many ways. They shoulder multiple responsibilities while supporting any SaaS-based business. They need to ensure better ROI to investors, skyrocketing growth to entrepreneurs forming the startup, and satisfy other key team members contributing their expertise to grow the venture.
To Conclude
The article compiles the most significant reasons behind emerging Venture Studios in the SaaS space. We believe that the various aspects of the Venture Studio model, their style of working, and the approach discussed in this article are informative and helpful. The reasons explained here will inspire you to join hands with the most reputed Venture Studio to form and scale your SaaS business.
What is a B2B marketing funnel and why do you need one
When it comes to your business, are you looking for ways to increase leads and sales? If so, the B2B Marketing Funnel may be a process worth exploring. A funnel is a process that takes potential customers through a series of steps, from awareness to purchase, in order to convert them into loyal customers.
Businesses need to have a plan in place to know how their funnel will make the most sense for them. A well-run B2B marketing funnel is the key to success for any business.
It can be customized to fit the needs of your business, and it’s essential to have a plan in place, so you’re using it to its fullest potential.
The different stages of a typical B2B marketing funnel
A company’s lead generation and conversion process is known as the “funnel,” It includes many steps. The objective of every step on the journey from awareness to purchase is to either qualify or disqualify the lead. The stages in a typical funnel are:
1. Awareness: Prospects become aware of your product or service, or the potential customers are just starting to become aware of your product or service. This is where you’ll need to use effective marketing techniques to grab their attention. You can do this through advertising, online content, or word-of-mouth.
2. Interest: Prospects learn more about what you have to offer and may express interest in buying. This is where you’ll need to provide helpful and informative content relevant to their needs. You can do this by providing them with more information, showing them how your product or service can benefit them, or giving them a free trial.
3. Evaluation: Prospects decide if they want to buy your product or service. Whether or not your product is a good fit for their needs. This is where you’ll need to make a strong case for why they should buy from you.
4. Consideration: In the consideration stage, customers are starting to learn more about your product and what it can do for them. This is the time to showcase the benefits of using your product or service.
5. Purchase: Prospects have decided that they want to buy your product or service. They would complete a purchase and become a customer. This is the time to make the sale and convert them into customers. You can do this by providing them with a discount, free shipping, or a money-back guarantee.
5. Loyalty: Customers become repeat buyers and advocates for your company. This is the goal of every business: to have loyal customers and continue to buy from you. Keep your new customers happy and make sure they come back for more. You can do this by providing excellent customer service, offering new products, or giving them a loyalty program.
The steps in a typical funnel are not always linear, and some prospects may move back and forth between stages depending on their individual needs and preferences. It’s important to have a plan in place so that you can track your progress and make necessary adjustments.
How the B2B Marketing Funnel can help your business
A well-run funnel can help your business increase leads and sales. Having a plan in place is important so you know how your funnel will make the most sense for you. Customize it to fit the needs of your business. With a well-developed strategy, you can use your marketing funnel to grow your business.
The different stages of the funnel are designed to help you:
1. Generate more leads: At the top of the funnel, you’ll capture potential customers’ attention and interest them in what you offer.
2. Convert more leads into customers: The middle of the funnel is where you’ll make your case for why they should buy from you. You’ll need to provide helpful and informative content relevant to their needs.
3. Increase sales: At the bottom of the funnel, you’ll make the sale and convert them into customers. You’ll need to provide excellent customer service and follow-up so they’re happy with their purchase.
4. Retain customers: The loyalty stage is where you’ll keep customers coming back for more. Every business aims to have loyal customers who will continue to buy from you.
Tips for optimizing your B2B marketing funnel
If you want to increase leads and sales, the B2B marketing funnel is a process you need to know about. The funnel can be tweaked to fit your business’s requirements, and it’s essential to have a plan in place so you’re using it to its maximum potential.
The steps in the funnel vary depending on your business and what you’re selling, but they typically include generating interest, getting people to sign up for a trial or demo, getting them to buy, and then turning them into repeat customers.
One of the benefits of using the funnel is that it allows you to track your progress and see where potential customers are getting stuck. This helps you focus on the most critical steps for converting leads into sales. Additionally, the funnel can help you identify which marketing channels are most effective at reaching your target audience.
If you’re looking to start using the funnel and want to optimize it for your specific business. Here are a few tips for doing just that:
1. Define your goals and objectives. What do you want the funnel to achieve for your business? Make sure your funnel is aligned with your business goals. The funnel should help you achieve your specific goals, so make sure they’re clearly defined.
2. Identify your target audience. Who are you trying to reach with your marketing?
3. Create buyer personas. This will help you better understand your target audience and what they’re looking for.
4. Choose the right channels. Not all channels will work for every business, so you need to select the most likely to reach your target audience. What methods will you use to attract potential customers?
5. Create a process for moving leads through the funnel. What steps do you need to take to convert them into sales? This can include setting up a trial or demo, offering incentives for buying, and providing customer support after the sale.
6. Track your progress—the most crucial step. Make sure you analyze the data. This will help you improve your funnel and see what’s working and what isn’t.
The funnel can be a robust tool for businesses of all sizes. Use it well, and you can see a phenomenal uptick in your growth. By following the tips above, you can create a funnel that will help you increase leads and sales.
Conclusion
So, there you have it. The B2B marketing funnel in all of its glory.
The B2B marketing funnel is similar to the sales process but with a few more steps. It can be helpful to think of the funnel as a way to map your customer’s journey from start to finish. Once you understand where they are in the buying process, you can better tailor your content and messaging to move them further down the funnel.
We understand it can be a bit daunting to think about, but don’t worry—our team is more than happy to help you out every step of the way. If you want to learn more about how digital marketing works (and precisely how it applies to your business), check out our blog homepage, where we regularly post new and insightful content on all things B2B marketing-related.
In the meantime, feel free to contact us and let us know how we can use tried-and-true B2B digital marketing tactics to help you drive sales and grow your business.
But don’t forget – converting leads into customers takes time and effort, so be patient and keep nurturing those relationships. Are you looking for help mapping out your company’s marketing funnel? Get in touch – we’d love to help!
I can start by emphasizing the importance of lead generation for business or B2B lead generation, but I guess we have all heard the story too often. Yes, we all know it is of great importance. Instead, it would be best if you focused on what techniques you can deploy to bring better leads.
The prevailing opinion is that strategies should evolve over time and as your business grows. You’ll receive the same results if you keep using the same techniques (not much of a shocker). Indeed, the main channels for procuring leads change rarely in a year or a couple of years. However, you can use these channels innovatively to get better results.
In this blog, I will list the B2B lead generation techniques that work in 2024. Let’s get to it then.
1. Email marketing automation
Email marketing automation is no longer a practice that you can consider as an add-on to your regular strategies. The strategies should be powered by automated processes if you want to generate high-quality leads.
The industry is constantly praising the effectiveness of personalized emails and triggered sequences. It’s because they work. But email marketing automation is much more than sending emails. It tells you the right way to reach each and every one of your prospects, thereby increasing the chances of them becoming a lead. Power your nurture campaigns with personalized emails and efficient workflows to tap into a wider set of audiences.
77% of email marketing ROI comes from segmented, targeted, and triggered campaigns. According to DMA
2. Create a free tool or offer a free service
A free tool or service can become a way to gain the trust of your prospects, which can further pave the way for these prospects to convert into leads and clients. The prospects will get to see the kind of support you are providing and become convinced to try any other products/services that you offer.
This could also be used as a channel to build a great subscriber list. The beauty of this move is that this set of leads will already be familiar with the industry and you will have the right intent to nurture them in the future. The whole process of increasing the lead score before a lead can move to the sales team can be eliminated. The likelihood that these leads will eventually turn into clients could be extremely high.
3. Content marketing
You and I both know the importance of content for a B2B company. It may sound like a broken record at this point but pay attention to the kind of content that you are preparing. Search engine optimization (SEO) is critical but don’t compromise on quality and account for SEO at every point. Also, a good rule of thumb is to always keep the content updated. Your blog channel might convince many prospects of your knowledge of the subject matter. So, keep it fresh and informative.
Use your blog channel in imaginative ways. For example, you can use the blog sidebar to promote gated content, events, or newsletters. Another option is to include forms with catchy CTAs in between the content to get relevant people to sign up. You can also leverage landing pages to get more leads. Keep in mind that content marketing is a channel that will be highly valuable in the long run (unlike paid mediums).
Another way to get more leads is to use case studies. Creating thoroughly researched case studies about the experience of your existing customers can help you get high-value leads. You also ask your clients to create short videos that can act as testimonials. This type of content can be leveraged in email campaigns to inculcate a sense of trustworthiness amongst your prospects and leads.
Automated emails drive 320% more revenue when compared to non-automated emails. According to Campaign Monitor
4. Social media marketing
While social media platforms like LinkedIn and Facebook can be used to reach out to a specific set of people who may directly bring value to your business, platforms like Reddit and Quora could be used to discover a completely different set of audiences.
For effective social media marketing, you have to know which platform to use in what manner. Take, for instance, Quora, which can be used to discover common queries that people put up about the industry. You can work these questions in your content, which can help you develop an all-rounded picture.
5. Add a demo video to your homepage
Try this one to leverage your website home page for B2B lead generation. A short demo video could let your prospects know what to expect from your product or service. It will also act as a medium that arouses curiosity and compels prospects to sign up for a full demo session. Just remember to use creative techniques that put your point forward straightforwardly.
CRO strategies are crucial for B2B companies and must be updated on time. Think of interlinking opportunities, building backlinks, using heat maps, and optimizing forms. However, it would help if you remembered to A/B test the strategies you end up using because you never know what might work better for your website.
For example, if you use resource forms between blogs to get more sign-ups, you’ll have to see how many fields you can put up in the form. You can create two variables with different numbers of fields and see which one is performing better. You can use whichever version works best for you based on the results.
7. Use chatbots to provide timely support
Customer experience is a key ingredient these days when we talk about successful businesses. And chatbots can help you do exactly that. Thanks to artificial intelligence, chatbots are now highly efficient because they can be automated to provide quick responses. At the very least, you can let the leads know when you’ll be available to offer assistance if you are away.
8. Create high-value lead magnets
Guides, reports, blogs, eBooks, and whitepapers are the types of content that act as lead magnets. This detailed content can help you get more leads if you market it correctly. Furthermore, the leads that come through such content will be of higher value than, say, the sign-ups you get from a blog lead gen form.
43% of marketers said they have generated at least one customer from their blog. According to Hubspot.
You can use this content in your email campaigns, send regular marketing nurture emails stating how a resource can be helpful for your audience, and market it through paid channels. Another option is to segment your audience based on their past activity (blogs and pages visited) and send them resources related to the information they are seeking. This way, you’ll be able to run highly targeted campaigns, thereby increasing the chances of getting better leads.
9. Create a referral program
A referral program can go so far as to get to clients by eliminating the entire process of finding and nurturing the leads. It allows you to leverage the connections of your existing clients while strengthening the relationship with them.
Almost 40% of major companies with more than 500 people are going to implement at least one intelligent assistant or AI-based chat robot in 2019. By the end of 2020, 80% of entrepreneurs will use chatbots. According to Chatbots Magazine.
In Closing
Generating quality leads could be overwhelming, but if you get creative, you’ll appreciate the process. Just understand any channel you use to get the most out of it. You’ll essentially be shooting in the dark without a good idea about what works on which platform.
Regarding B2B lead generation, you may realize that a channel that works for some other business isn’t profiting from you, but that’s okay. Identifying what works for you may involve some trials and errors, but that is part of the process.
Sources
Essence of email: Email Marketing Segmentation – Slice Your Email Database Effectively
Campaign Monitor: Marketing automation
Hubspot: Blogging Increases Visibility and (in-turn) Leads
Chatbots Magazine: Chatbot Report 2019: Global Trends and Analysis
When we talk about digital marketing, we don’t really think about email marketing immediately. However, with millions of active emails around the world, it’s paramount to utilize the avenue to connect with clients and audiences. We at SeeResponse, want to help you through our strategic and innovative email marketing company services.
We are a team that is here to deliver. In honor of our great 2021 run, we’re extremely excited to announce that we’ve recently been highlighted as a Clutch Leader!
If you’re wondering what Clutch is, it’s a data-driven review platform designed to guide countless browsers through the complex B2B markets. Analysts from the site rank the best and brightest service providers from their respective industries and locations.
Today, the SeeResponse team is celebrating a momentous milestone! During their annual awards cycle, Clutch announced that we are among the esteemed Clutch Global Top 1000 Companies this 2021.
We owe this incredible feat to our clients who continue to show their trust and support to our team. Without the opportunities they open for us, we wouldn’t be cherishing this wonderful moment. Thank you for believing in us.
SeeResponse is genuinely proud to be a Clutch Global Leader and a top-notch company.
The whole team is excited to continue improving, growing, and thriving next year. We take this recognition as motivation to push ourselves even further. This is a reminder to keep our heads up and remember that great things come to those who work hard.
Today, you can choose from multiple marketing avenues when you want to market and sell your products or services. You may target a range of customers, but some unqualified leads are always in the pipeline. Imagine if you could only sell and market your business to high-value customers. Wouldn’t that be great? Well, that’s precisely what Account-Based Marketing helps you achieve. The core idea is to align marketing and sales efforts to target specific accounts, most likely to convert and become long-term customers.
This means no time and money wasted on converting not-fit leads and closing more high-value accounts.
According to research, 87% of businesses using B2B Account-Based Marketing say it delivers a higher ROI than other marketing campaigns.
In this article, you’ll discover what ABM means and how to use it in your B2B strategy to grow your business revenue. You will understand how ABM can help you and how you can start using it from the get-go.
Let’s get started!
What is Account-Based Marketing (ABM)?
Account-based marketing is a growth strategy that targets identified high-value accounts through a personalized combination of sales and marketing.
In ABM, each account is treated as a separate market. The process includes personalizing your goals, buyer’s journey, buyer persona, communications, and campaigns tailored to those accounts.
Through ABM, you can filter out the high-value accounts and focus your efforts on converting them much faster. It saves time spent on converting unqualified leads and targeting your efforts on businesses with low potential.
So we can say that ABM uses targeted marketing, removing broad market targeting from the focus, which is challenging to scale.
For example, if you have a consulting service for businesses, instead of focusing on startups and SMBs, go after the accounts with a higher need for your services and the budget to pay for them.
With ABM, you can achieve a higher ROI since you’re focusing your efforts on selected high-value accounts. You will also experience customer loyalty through the ABM process because, with B2B, most businesses like to have a long-term collaboration with one service provider only.
6 ways to use ABM to enhance your B2B strategy
By now, you know what ABM is and why it benefits your business. But, learning how to incorporate it into your B2B strategy to grow your business is another thing.
You can use ABM tactics to build a foundation for your B2B strategy. This essentially means that there are many ways in which you can use account-based marketing to enhance your processes.
208% is how much revenue can increase with an ABM strategy.
Let’s dig deeper to see six ways in which you can use ABM for your strategy:
1. Incorporate ABM in your organizational workflow
If you want to integrate ABM into your strategy, you need to secure your organizational workflow. Account-based marketing is not a tactic, so the entire company must gain awareness, sign off, and work under it.
It requires all your company’s decision-makers and senior-level employees to contribute and be involved in the strategy processes. Since ABM is applied at every stage of the process, from lead qualification to conversion and retention, you must ensure everyone is on board with the idea.
Following this, creating an ABM action plan that maps out the process would be best. Consider focusing on these aspects:
The goals and objectives for the strategy are broken into milestones
Clear roles and responsibilities at every stage for the employees
The measure of involvement required from internal stakeholders
Marketing and sales team alignment
ABM budget and resource allocation
Metrics and KPIs for Result Analysis
Carving out the framework before you jump onto the process will create a benchmark and return point if anyone feels stuck with the structure. You can convert this into an ABM strategy document for everyone to refer to during the process.
It will maintain transparency, ensuring everyone knows where you’re headed.
2. Pay attention to accurate targeting
You’re investing time and effort in acquiring new businesses. If you want to target high-value accounts, then you need to ensure accurate targeting. You cannot shoot arrows in the air, hoping to hit the bull’s eye.
Your targeting needs to be backed by research and analysis. Without this, you could go after the wrong accounts, which are unqualified, take more time to convert, and not have the budget to avail yourself of your services.
Now, you must think of how to look out for high-value accounts for your targeting. While there are multiple ways to go forward, researching your target market and putting out relevant content will help you filter them.
Apart from this, try using these methods:
Create eligibility criteria for your target accounts. This can be account size, industry, buying capacities, buying history, etc. Try looking out for businesses that meet these criteria only.
Analyze your previous accounts to find out the characteristics of your ideal customer. Use those filters to look for such accounts on LinkedIn or within your network.
Through metrics, you can analyze the leads flowing in and see which ones are qualified but not yet converted. Then, you can target the ones that meet your criteria.
Search and connect with your ideal customer profile on LinkedIn. These can be stakeholders or buying committee members of your target account.
If you want your ABM efforts to yield results aligned with your B2B strategy, accurate targeting is non-negotiable. It’s the guiding factor for your sales and marketing process. So, it stands on the number one priority.
3. Use optimized content across platforms
Content is at the center of your B2B strategy. If you want to attract high-quality account clients, you’ll use tailor-made messaging conveyed through content.
For this, having optimized content that relays the message is crucial. Content is essential to building trust at every stage of the sales pipeline. Once you build trust with them, more content is used to engage and delight them into buying your product or service.
Since you’re targeting high-value accounts with ABM, you will need personalized content for them. Not only this, but you’ll also find out the marketing channels that best fit them and create content based on those channels.
Yes, we know what you’re thinking. That’s a lot of effort.
But is it worth it? Absolutely.
Consider this.
You analyze their pain points when creating content targeted at a broader market. However, all the prospects under that target market don’t need to have the same pain point.
The US ABM market is projected to reach $202.3 million.
When you use ABM, you know everything about the account you’re targeting. You use specifics like demographics, age, buying capacity, social media channels, and campaign potential to determine the best-fit content. This makes your messaging much more precise, increasing the chances of converting them.
Thus, content optimized for cross-platform marketing is essential.
You create content suitable for your target account and tweak it according to the platforms for sharing the content.
4. Align your sales and marketing teams
Account-based marketing is a team effort. Since it combines sales and marketing efforts to target and convert high-value accounts, synergy within the teams is essential.
For this to work, the teams must coordinate to produce the best output. The discrepancy can cost accurate targeting and, thus, the conversion of a high-value account.
For ABM to work, sales and marketing teams should combine their efforts and perform account planning together. Both aspects are essential to taking a prospect through the sales pipeline, retaining them, and ultimately converting them into a loyal client.
Now, the most critical question.
How should both these teams work together? Wouldn’t it make everything chaotic?
The answer is, it won’t if you organize the process the right way.
Consider answering these questions when sales and marketing efforts are combined:
What kind of content would be needed at every stage?
Which marketing channels will be used to share content?
Who will be the target contact in the accounts?
What kind of support will each team provide?
How will the sales process run in alignment with marketing efforts?
These five questions will help set boundaries for both teams and ensure a seamless workflow. Defining clear expectations and responsibilities is essential for smooth working if these teams work together.
The ABM process can successfully yield results through the ongoing and effective collaboration of the sales and marketing teams.
The ultimate goal is to expand the business by closing large accounts. However, to achieve it, the sales and marketing teams should break down bigger goals into smaller ones. This will ensure the work is of high quality and meets the milestones within the timeline.
5. Make efforts to attract high-quality contacts
Your network is your net worth. So, try to look for high-quality contacts that belong to your target accounts in your network. If you’re relatively new to the industry, you might not have many connections; however, if you’ve been here for a while, use it to filter contacts belonging to high-value accounts.
While you can reach out to these accounts with a business proposition, having a personal connection makes it much easier to seal the deal or bring them into your sales pipeline.
If you’re not acquainted with contacts from these accounts, you can consider taking the following steps to get connected with them:
Invite a thought leader from the target account for an interview or podcast.
Engage with them on social media and start a conversation without pitching.
Run targeted campaigns tailor-made for them.
Create lead magnets like eBooks and checklists, which attract your target accounts and solve a pain point.
Ask for referrals within your network or attend networking events where they will most likely be present.
The primary purpose of these efforts is to position yourself in front of your target accounts. This will boost your visibility and promote brand awareness, helping you pitch your services or get them as an inbound lead.
6. Use social intelligence to understand customer’s needs
Personalization is a core concept of ABM. You personalize your communication for an account based on the challenges they face. This means that understanding your prospect’s needs and their problems can help you create better messaging and content.
If you want to convert them, you need to hit the right spot. Social intelligence can determine their current situation and help you use it for accurate targeting.
82% of B2B marketers said ABM greatly improves sales and marketing alignment.
Social Intelligence is a way of listening to your target market’s decision-makers and influencers. It helps you understand their positioning, stay informed about updates, and build relationships.
Here’s how you can analyze their needs:
Turn on Google Alerts for your target account to keep track of what is happening in the organization.
Monitor their social media activity to catch up on updates.
Analyze gaps by measuring their online presence and what they lack to assess how your product or service can fill these gaps.
Study their relationship with their customers to understand what problems they solve and the messaging they relay.
Follow the decision-makers of your target accounts on LinkedIn and Twitter. Engage with their content and start a conversation to get a first-hand insight into their challenges.
You can use Social Intelligence to engage with your target accounts and understand their challenges. This will help you incorporate personalization accurately, increasing the chances of response and conversion.
Conclusion
Account-based marketing is often seen as something advanced or overwhelming to carry out, but it’s one of the most effective marketing strategies to adopt. With B2B, you want to appeal to other businesses that involve several decision-makers. Going past all of that and ensuring your efforts yield results is what ABM will help you achieve.
There’s nothing more disheartening than spending time on lead generation and trying to convert unqualified leads. ABM ensures you’re targeting accounts that can turn into long-term loyal customers. This ensures recurring work and increased revenue.
Once you’ve identified valuable accounts to work with, personalization backed by your sales and marketing efforts will help you convert your target customers. Thus helping you grow your business exponentially.
For the second year running, SeeResponse is recognized as a B2B Global Leader by Clutch.co, a global B2B ratings and reviews platform that ranks the best B2B companies in marketing and advertising. Each year, Clutch publishes its annual ranking of the top advertising and marketing agencies as part of its 2020 Global Leaders Awards.
We’re excited to announce that SeeResponse has been selected as a B2B Global Leader in the Email Marketing category.
SeeResponse is a full-service B2B marketing company helping startups grow through strategy, email marketing, demand generation, and marketing automation.
Clutch collects verified client and online reviews to compile in-depth research on the top B2B service providers. Along with reviews, their team considers a variety of criteria to select the leaders, including their industry expertise, ability to deliver, and more. We are honored to have received the Clutch Global Leader award. We are glad to be representing the top tier of service providers on the platform, as it validates our core values that revolve around customer-centric project management and communication.
“These advertising & marketing agencies display the right balance of creativity and skill to deliver high-quality results to their clients,” said Clutch Revenue Operations Analyst Carolyn Rider. “Clutch is proud to recognize these firms as part of its Global Leaders Awards.”
Among the reviews that we received that contributed to our award was this from a client who needed a marketing automation solution and campaigns:
“SeeResponse has successfully automated processes and made them more quantifiable. They have responsive and timely with everything they’ve been asked. Knowledgeable, open to feedback, and competent, they have provided excellent service throughout the engagement.”
A Clutch analyst spoke with one of our customers, the co-founder of a cybersecurity software company that provides privacy loss prevention. And we’re excited to receive great feedback from this client:
“SeeResponse provided valuable deliverables expeditiously to improve sales processes and support business development. The team managed the engagement well, responding to inquiries quickly and delivering products on time. They are dependable, which has resulted in additional collaborations.”
“I find SeeResponse’s flexibility and willingness to adapt remarkable. I don’t know exactly what combination of tech and human wizardry they are using to find leads, but I do know that the results are impressive.” — Kate Van Cleef, Sales Engagement Specialist, Curacubby
“SeeResponse’s efforts resulted in numerous leads, though the process had to pause due to COVID-19. Regardless, their team impressed with their hard work in getting leads. They go beyond just providing marketing automation tools and push through to see results.” — Michael Patrick, Sales Director, Holland Parker
Customer delight is our biggest measure of success, and we’re thrilled to have received recognition from a customer-driven platform that really resonates with the customer’s voice.
About Clutch
Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Over half a million buyers and sellers of services use the Clutch platform each month, and the user base is growing by over 50% a year. Clutch has been recognized by Inc. Magazine as one of the 500 fastest-growing companies in the U.S. and listed as a top 50 startup by LinkedIn.
About SeeResponse
SeeResponse is a full-service B2B marketing company helping startups grow through strategy, email marketing, demand generation, and marketing automation. SeeResponse’s services span Email Marketing, Inbound Marketing, and Marketing Automation – supported by highly talented B2B technology marketing teams. The company’s key focus is to execute all top marketing and demand generation channels for the B2B software, internet, and technology consulting businesses.
According to Forbes, email marketing remains one of the best ways to generate leads. When this “tried-and-true-method” is effective at converting your customers, it’s time you jumped on that wagon. And here at SeeResponse, we love to help.
SeeResponse is a full-service B2B marketing agency and a HubSpot Silver Partner that offers world-class marketing services to technology businesses, and we’re ecstatic to announce that Clutch.co—a B2B ratings and reviews platform—has recognized us as a global leader in the email marketing segment.
We are delighted to be recognized as a leading email marketing agencies, and this award is a testimony to our efforts to create value for our clients by pushing the existing creative & marketing boundaries. B2B marketing and b2b lead generation for SaaS companies is not as straightforward, and no one knows it better than us. We will continue to work as partners of our clients to help them increase brand awareness and drive qualified leads with affordable marketing solutions.
To have ranked among the top-rated agencies in Clutch is a huge deal because it’s a website that lends credibility to businesses through real reviews left by real clients. There, you can find all the great things our satisfied customers had to say:
“I find SeeResponse’s flexibility and willingness to adapt remarkable. I don’t know exactly what combination of tech and human wizardry they are using to find leads, but I do know that the results are impressive.” — Kate Van Cleef, Sales Engagement Specialist, Curacubby
“Because of accurate intelligence, our ABM pitches resonated with prospects and we were able to initiate conversations with 40% of our named accounts.Their on-time delivery coupled with strategic smarts was impressive.” — Bhavya Sahni, Senior Manager & ABM Lead, VWO
The happiness of our customers is our biggest yardstick for success, so we’re thrilled to receive recognition from such a client-driven platform despite stiff competition.
We are a startup marketing agency with a digital-savvy bunch of passionate B2B marketers who are committed to accelerating our client’s email marketing efforts. Our experienced team ensures that the strategies we create not only fuel the sales cycle but also helps in faster conversion. And being a HubSpot Consultant, we have the processes and the people to help you deliver successful inbound marketing campaigns – we can help with responsive email template design, strategy, data segmentation, and managed service. Our other services include content marketing, paid advertising, social media marketing, SEO and custom prospect, and list building.
We have also received other accolades for our unrelenting services and solution offerings. We’re featured on Clutch’s sister-site, the Manifest. Serving clients around the world, the Manifest is another B2B resource that can guide your business decisions. You can also find us on Visual Objects, where we’re ranked among the best agencies in Canada.
Email marketing can push your company to the forefront of your industry, and partnering with us is the first step. We’ll deliver razor-sharp strategies that will transform and grow your business. Team up with us today.
You will be surprised if you conduct a random search on the Internet to identify the most effective digital media channel. Not SEO or content marketing is on the top of the list. Even a leading B2B SEO company would agree that email marketing is ahead of all other digital channels.
Though it is one of the oldest digital channels, emails are checked regularly, whether you are at work, home, or on the move using smartphones. Email is still one of the channels with a high open rate of 22.86%, through which you can establish highly focused and personalized communication.
Once you have engaged and motivated your audience, they are hooked. They are now primed to consider your offer.
Successful marketers use email marketing at this critical stage of the buying process – transforming leads into prospects and then converting them into customers.
Easy peasy, right? But here is the problem.
Your email marketing efforts are not achieving its goals after you have invested so much time and effort to generate leads.
Why?
Our numerous interactions with marketers have found them guilty of committing a few avoidable email marketing mistakes.
Mistakes that drive your audience to unsubscribe or not respond positively to your call to action.
In this post, we will share 8 common email marketing mistakes marketers commit.
Check if you are guilty of one or some of them. It is never too late to fix them and return to the game.
Mistake #1: Weak Subject Line
You know what makes your email rise above the noise – its subject line.
Ever come across subject lines like:
Re: Re: Re: Re: Re: Fwd: Re: Fwd: Fwd
?????
!!!!!
It’s John
Please call
URGENT
These weak, vague, and spammy subject lines make your emails slip through and even turn people off.
An email’s subject line must tell you what is expected of you. It must communicate some urgency, criticality, importance to help you prioritize your time and response. And it must motivate you to act. Engage. And invest.
HubSpot has gathered some amazing email subject lines that are informative and actionable:
Mistake #2: Your Email List Is Not Segmented
You cannot control or monitor everyone who visits your website or connects to your social media channels.
Most businesses do not have only one buyer persona or customer avatar.
You would have 2 – 4 different offerings, and diverse people might be interested in some or all of them, depending on their needs. That means all people falling under different customer personas might be signing up to be part of your email list.
However, they are not all at the same stage of the buying journey or have similar needs. Therefore, when you send that same email to all, many don’t respond.
You need to segment your list and form homogenous clusters of leads.
Something like this.
Source: (Verweij, 2014)
Now craft specific email messages for each cluster and target them. See the difference in responses now. You might even want to run an A/B test to see the results.
Mistake #3: Buyer Persona and Email Message Mismatch
What: Content, the problem it solves, and the way it connects with the audience are the linchpins. They move your audience further down the sales funnel.
In the previous mistake, we noted that your list is not segmented.
Mistake #4: Lack of Efficient Customer Connects Through the Stages of the Buying Process
You know that buying occurs through a process. You seldom pick something and buy it on an impulse.
Anything of value – electronics, insurance, automobile, equipment, furniture, house, stocks, even household linen, organic food, etc. —is bought with careful consideration and research.
The diagram below elucidates the point that I am trying to make.
If your email marketing is not generating results, it is quite likely that you are not hand-holding your leads and customers from one stage to another. The emails are not keeping the customer tethered to the buying process and moving them down the funnel.
Mistake #5: Overeager Case of Sending Emails Too Frequently
Yes, emails are highly effective. And yes, we check our emails many times a day, and they have not gone out of fashion even today.
Hippocrates said, “Everything in excess is opposed to nature.”
So, if you send too many emails to your audience, they might feel overwhelmed and behave like trauma doctors managing a deluge of emails with triage tags: Deceased, Immediate, Delayed, Minor.
And your emails will most likely be tagged “Deceased” and swept aside for more urgent emails.
Paul Jarvis, the author of Company of One says Why Staying Small Is the Next Big Thing for Business, sends one email a week, that too on a Sunday. His audience waits eagerly for the email and he enjoys the amazing response.
Pace it, and pace it well.
Mistake #6: Lame, Casual Content
If your email content does not add value, empower, or motivate or excite your audience, then you are committing hara-kiri.
Your audience, lead, or prospect receives an email from you to help them overcome a pain point or issue and sail towards smoother seas. They do not expect you to just pop in to say hi or discuss some lame tidbits of information.
Lame content in digital marketing is a cardinal crime, especially when the person has invested solely focused attention in what you want to say one-on-one through your email.
Mistake #7: Technical Shortcomings
People are no longer digitally connected through their desktops or workstations. They have laptops, smartphones, and tablets to access information on the go. I hope you are mindful of that.
Is your email message efficiently configured for mobile consumption?
Are you mindful of constraints like screen size, text length, use of embedded images and videos, and even the background and foreground color and font that makes it easy to read?
If not, that could be a turnoff for the otherwise eager audience.
Fix it.
Mistake #8: Misdirected or Missing Call-to-Action
The purpose of the entire spectrum of digital marketing, including email marketing services, is to tell the reader/audience/lead/customer what to do next.
In marketing terms, it is called a “Call to Action.” Its simple English translation would be “Now do this.”
Even though your messages might target very accomplished and smart professionals who are sorted and know what they want, they still need to be told what to do next to move forward. Get ahead and make their lives easier.
CONCLUSION:
If you can relate to any of these mistakes, you know how to solve them. Email marketing is here to stay; you need to harness its power for stupendous growth. Go for it!
We’re excited to be named as one of the Top Email Marketing Companies in the United States, and from over 6,000 companies in this category to be recognized as a Market Leader on the Clutch’s Leaders Matrix.
A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular industry or location. Clutch ranks service providers and maps them on a Leaders Matrix based on their research in a specific market.
Each company featured in a Leaders Matrix is evaluated based on client reviews, past work, market presence, and specialization in a given service. Companies make to the Market Leader Quadrant for their strong ability to deliver, high focus on the desired service, and reliable feedback from customers.
We are also excited to be featured on Clutch’s sister website, The Manifest, as one of the top email marketing agencies in Canada. The Manifest is set up to allow potential buyers to quickly find businesses by service and location. They can look at the work a company does and has done, their prices, and their past clients, all at a glance.
We at SeeResponse are proud of our team and grateful for this feedback. It’s an important part of our growth and continual improvement. We are grateful to all of our customers for the growth we have had, and are excited to continue growing with them in the future. Our vision at SeeResponse is simple: share with other businesses whatever we’ve learned and experienced over the years, and in the process, help them grow.
Thank you to Clutch, our customers, and our entire team for helping us achieve a significant standing in a highly competitive email marketing services marketing.
About SeeResponse
SeeResponse is a full-service B2B marketing agency and a HubSpot Silver Partner that reimagines the way growth marketing and lead generation strategies are built and executed upon for software and tech businesses. SeeResponse offers a range of marketing services through its team of marketing and demand generation experts. Learn more at www.seeresponse.com.
About Clutch
Clutch is a B2B ratings and reviews firm. They rank companies based on a number of criteria, including marketing efforts, accolades, and long-form client reviews. Every month, based on the agencies’ past and current clientele, market presence, thought leadership, and client satisfaction, Clutch evaluates the firms across various research segments and locations and determines the top-performing companies. Learn more at www.clutch.co.
Today, SeeResponse, a full-service B2B technology inbound marketing agency, announced that in less than a month, it has hit the Silver Tier Status as a HubSpot Certified Agency Partner. As a HubSpot Consultant Agency, SeeResponse offers a range of inbound services to its customers.
HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support.
Of the announcement of hitting Silver Tier Status, HubSpot Channel Account Manager Kimberly Lindgren said, “We are thrilled to congratulate SeeResponse on hitting Silver Tier Status in the HubSpot Partner Program. Their inbound mindset, innovative approach, and a great team of doers makes them a company that businesses everywhere can learn from. Looking forward to continued growth and success working together”.
Over the past year, SeeResponse has grown its business through inbound marketing strategies. By focusing on companies in the tech and SaaS software space, and in need of digital sales and marketing alignment, SeeResponse has utilized the HubSpot platform and certifications to transform their clients’ pipelines into powerful revenue engines.
SeeResponse co-founder Sheena Rijwani said, “The speed at which SeeResponse has grown over its first year is exciting and very heartening. We aim for long-term partnerships with our clients and investing in nurturing relationships with them is our top priority. We are grateful for HubSpot’s immense support and resources as we continue to expand”.
SeeResponse incapacity of a HubSpot Consultant Agency offers a range of inbound marketing services through HubSpot and its team of marketing and demand generation experts.
About SeeResponse
SeeResponse is a full-service B2B marketing agency and HubSpot experts. SeeResponse’s services span Email Marketing, Inbound Marketing, Marketing Automation, SEO, Paid Search, Paid Social, Web Designing & Development, CRM, and Creative Services – supported by highly talented B2B technology marketing teams across the North America region. The company’s key focus is to execute upon top marketing and demand generation channels for the B2B software, internet, and technology consulting businesses. Learn more at www.seeresponse.com.
About HubSpot
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 56,500 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot has been named a top place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; Portsmouth, NH; and Paris, France. Learn more at www.hubspot.com.
Email is not dead. You and I both know it. We often check our emails throughout the day. Now with the ease of accessibility through mobiles, email users checking emails have gone up to 3X.
Though we do not write emails to our friends and family anymore, email is 86% of professionals’ preferred mode of communication for business and knowledge sharing. Statistics show that email marketing generates 3,800 percent ROI!
In this post, we will share 10 simple, actionable tips for organically growing your email list.
Ready to grow your email list?
Tip #1. Your Website Design
What: Your website is where your leads will most likely connect with you. A website is an important tool for your business.
The website must sport a clean and hassle-free look.
Why: A clean website will enable your audience to find the desired information easily.
How: Check the contemporary websites of your industry and of competitors.
Audit your website, analyze the differences, identify areas for improvement, make the changes, and see the difference.
Tip #2. Use an Email Software
What: When we talk about the email list, we do not mean the email list of your friends and family. We are talking hundreds and thousands of prospect emails.
Why: You will not be able to manage them manually, especially when your list grows rapidly. Email automation is the way forward.
You need to know who is signing up, leaving, their demographic details, and which type of content motivated the lead to sign up.
For instance, autoresponder software can be used to trigger emails automatically after a user fills out an online form. The email marketing automation software will send out relevant offers to your prospects at the right time—when they’re most interested in hearing about them.
Tip #3. It is Always About Content
What: Content, the problem it solves, and the way it connects with the audience are the linchpins. They move your audience further down the sales funnel.
Why: People signing up with emails indicate commitment. And they commit only when they see the value.
How: Conduct secondary research to determine the type of content your competitors offer.
Can you provide the same in a better way, with a better voice and more value, through a better medium?
For example, if you can transform a complicated whitepaper into an easy-to-digest, compelling infographic, your audience will love it.
Tip #4. Segment Your List by Buyer Persona
What: You need to segment your email list based on criteria like gender, age, race, preference, etc.
Why: You cannot write the same content for everyone. The segmentation will enable you to craft precise emails for each homogeneous group or stage of conversion.
How: HubSpot can help you easily set up segmentation and organize your contacts.
Tip #5. Ease of Signing up with Email
What: Will you ever go about hunting for a link to sign-up with your email on a website?
Why: The average attention span today is 8 seconds according to a recent study by Microsoft.
How: Make email signup easy with well-timed pop-up forms and sidebars so that no opportunity is missed.
Tip #6. Weave Your Lead Magnet, Landing Page and Email Sign-Up
What: When your lead magnet content drives your audience to a landing page, ensure that the call to action motivates them to sign up with their email.
Why: Because the whole objective of a lead magnet is to generate leads and draw in prospects.
How: Provide a simple sign-up form.
Do not ask for too many details.
Name, gender, email address, and preferably age group would be enough.
Tip #7. Premium Content Access Through Email Sign-up
What: Suppose you provide an amazing free course on your website. If you give the first chapter free and then request your audience to sign-up and access the rest of the course; 90% of the time they will join.
Why: This serves two purposes.
You will get a sign-up/lead.
You will know what works and what doesn’t.
How: Set up a webform to sign-up after sharing part of your content asset and induce the lead to sign up.
Tip #8. Set Expectations Upfront
What: Your audience signing up with their email addresses must know what will be served as a result.
What type of content will they receive? How often?
How will the content benefit them?
Why: As Simon Sinek says, it is always about the ‘Why’. Why should your audience sign up?
Knowing the why or the benefit of signing up creates trust and a positive response.
How: On the thank-you page, state something that reassures them that they’re in for something valuable, something to look forward to. For example:
“Thank you for signing up. We’ll be sending you our best B2B marketing advice every week.”
Tip #9. Make Irresistible Offers
What: Everyone responds better to offers, something free, something extra. If the email subscription promises to give 50% off on a course, more people are going to sign-up.
Why: It creates a sense of gaining the value of that “something more” and the prospect ends up feeling elated.
How: Offer your audience a clear inducement in return for sharing their email address.
It could be a cheat sheet or link to a webinar, to download a poster, or even a template.
Tip #10. Promote Your Website on Social Media
What: Social media is connecting people like never before. If your email marketing strategy does not include social media promotions, you are going to lose out vastly.
Why: People do not know you or that you exist.
They do not know your website.
One way to apprise them about your existence is through social media mentions, posts, and videos.
How: Use an image, upload a video and invite people to swipe up, and draw them to the landing page to sign up.
CONCLUSION:
If you do these 10 things, you sure will be able to grow and improve your email list at a much better rate and you will be in a much better position to reach out to a potential and motivated pool of leads primed for conversion.
