What is YouTube?

YouTube is a video-sharing website where users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion and is now operated as a subsidiary of Google. YouTube is the largest video-sharing site in the world, and you are probably on it now instead of finishing up this post.

Example

An example of YouTube is a cooking channel where a chef uploads instructional videos on preparing different recipes. Viewers can watch these videos to learn new cooking techniques, discover recipes, and engage with the content by liking, commenting, or subscribing to the channel. YouTube provides a platform for chef to share their expertise with a global audience and build a community of food enthusiasts who enjoy cooking and learning together.

Go back to the Marketing Glossary >>