What is Word-of-Mouth (WOM)?

Information passing from person to person. Technically, the term refers to oral communication, but today, it also refers to online communication. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing, like product marketing, content marketing, and social media marketing.


An example of Word-of-Mouth (WOM) marketing is when a friend recommends a new restaurant to you based on their positive dining experience. They may share details about the delicious food, excellent service, and cozy atmosphere, convincing you to try it out for yourself. As a result of this personal recommendation, you decide to visit the restaurant, contributing to its success through your patronage and potentially sharing your own positive experience with others, thus continuing the cycle of word-of-mouth promotion.

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