What is a Website?

A website is a set of interconnected webpages, usually including a homepage, generally located on the same server and prepared and maintained as a collection of information by a person, group, or organization. An inbound marketer should structure a website like a dynamic, multi-dimensional entity that can be used to attract relevant website visitors, convert those visitors into leads, and close those leads into customers. Otherwise, it is just a brochure. Let’s be honest: Could you use another brochure?


An example of a website is “www.example.com,” which may represent a fictional company’s official website. This website could include pages such as:

  1. Homepage: This page features an introduction to the company, its mission statement, and highlights of its products or services.
  2. About Us: Information about the company’s history, values, team members, and achievements.
  3. Products/Services: This section showcases the company’s range of products or services, along with detailed descriptions and pricing information.
  4. Contact Us: Offering contact details, such as phone numbers, email addresses, and a contact form for visitors to contact with inquiries or feedback.
  5. Blog/News: This section features articles, blog posts, or news updates related to the company’s industry, the latest developments, or insights shared by its experts.
  6. Testimonials/Reviews: Displaying customer testimonials, reviews, or case studies to build trust and credibility.
  7. Social Media Integration: Providing links to the company’s social media profiles or embedding social media feeds to encourage further engagement and interaction.

The company can establish an online presence through its website, communicate its brand identity, attract potential customers, and facilitate transactions or interactions with visitors.

Go back to the Marketing Glossary >>