What is the Website Bounce Rate?

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion metrics because no one stays on your site long enough to read your content or convert on a landing page (or for any other conversion event).


Suppose a website for an online magazine has a bounce rate of 70%. This means that out of every 100 visitors to the website, 70 leave without clicking on any other pages or engaging further with the content.

A high bounce rate could indicate various issues, such as:

  1. The landing page lacks clear navigation or calls to action, causing visitors to leave without exploring further.
  2. The content on the landing page is not relevant or engaging to visitors, leading them to abandon the site quickly.
  3. The website takes too long to load, making visitors impatient and navigating away.

By monitoring and analyzing the bounce rate, website owners can identify areas for improvement and implement strategies to enhance user engagement and reduce bounce rates, ultimately improving the overall performance of the website.

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