What is Viral Content?

This term describes a piece of content that has become wildly popular across the web through sharing. Oftentimes, folks don’t know a piece they are creating will be viral until it actually does, which is usually unfortunate if it is particularly embarrassing.


An example of viral content is the “ALS Ice Bucket Challenge,” which gained immense popularity on social media in 2014. Participants were challenged to pour a bucket of ice water over their heads, film the experience, and share it online to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research. The challenge quickly went viral, with millions of people around the world participating, including celebrities, politicians, and athletes. The viral nature of the campaign helped raise significant awareness and donations for the cause, demonstrating the power of social media in spreading impactful content.

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