What is User Experience (UX)?

The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand. To deliver an excellent customer experience, you have to think like a customer, or better, think about being the customer. Learn more here.


Imagine visiting a website that loads quickly, has easy-to-find information, and provides a seamless checkout process. This positive experience makes it effortless for users to accomplish their tasks, leading to higher satisfaction and engagement.

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