What is Top of the Funnel?

Sometimes called TOFU, the top of the funnel refers to the very first stage of the buying process. Leads at this stage are just identifying a problem that they have and are looking for more information. As such, an inbound marketer will want to create helpful content that aids leads in identifying this problem and providing the next steps toward a solution. TOFU is also very tasty in certain Thai dishes.


A clothing brand creates blog posts and social media content about fashion trends to attract potential customers who are interested in staying updated with the latest styles. These efforts aim to build awareness and introduce the brand to new audiences.

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