What is a Sitelink?
An ad extension that places more than 1 link in a paid search ad. For example, beyond your standard ad copy and call to action, you could add a link to your current sales page or your store hours page. Sitelinks are typically free to use. And just like any other pay-per-click (PPC) ad, they don’t incur a charge unless someone clicks on the link.
Example
Let’s say a user searches for “best pizza restaurants in New York City” on Google. The search results display several organic listings for pizza restaurants in New York City. Below the main snippet of one of the top-ranked listings, Google may display Sitelinks that provide direct links to specific pages within the restaurant’s website, such as “Menu,” “Locations,” “Reservations,” and “Reviews.”
For example:
Main search result snippet for “Joe’s Pizza – Best Pizza in NYC”
Sitelinks:
- Menu
- Locations
- Order Online
- Reviews
- About Us
In this example, the Sitelinks allow users to easily navigate to different sections of Joe’s Pizza website without having to go through the homepage or perform additional searches. Sitelinks can improve user engagement, increase click-through rates, and help users find the information they want more efficiently.