What is Search Engines?

Software is used to find information and websites on the internet. Google, Yahoo, and Bing are the big 3 search engines in the United States, although Google is the clear leader. Search engines crawl‚ across website content and index it into their databases. Then, they display results based on the keywords in the search query. Search engines play an important part in inbound marketing through search engine optimization (SEO) and search engine marketing (SEM).


One of the most popular search engines is Google. When users want to find information on a particular topic, they go to Google’s website (www.google.com) and enter their query into the search bar. For example, a user might search for “best restaurants in New York City.”

Google’s search engine algorithm then analyzes billions of web pages to find the most relevant results for the user’s query. The search results page (SERP) displays a list of websites that are ranked based on their relevance to the search query, along with other features such as ads, knowledge panels, and featured snippets.

Other examples of search engines include Bing (www.bing.com), Yahoo (search.yahoo.com), and DuckDuckGo (www.duckduckgo.com). Each search engine operates slightly differently but serves the same basic function of helping users find information on the internet.

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