What is RSS?

Really simple syndication (RSS) packages a website’s content into a feed that can be easily displayed on other websites. Aggregators combine multiple RSS feeds into a single interface, which can help people track updates to multiple websites at once. RSS also allows websites to syndicate content from third parties.


Imagine a news website that publishes articles throughout the day. By providing an RSS feed, the website enables users to subscribe to its content using an RSS reader or aggregator.

For instance, a user interested in technology news might subscribe to the website’s RSS feed. Whenever the website publishes a new technology-related article, it gets added to the RSS feed. The user’s RSS reader periodically checks the feed for updates and displays the new articles, allowing the user to stay informed about the latest technology news without manually visiting the website.

Go back to the Marketing Glossary >>