What is a Questionnaire?
Questionnaires are a set of questions about a topic used for research purposes. They are commonly used in online marketing to get feedback on user experience (UX). For example, you might send one after a customer makes a purchase to determine if they experienced any confusion during the checkout process. Marketers also commonly use questionnaires after someone unsubscribes from a newsletter or other mailing list.
Example
Questionnaire: Customer Feedback Survey
Thank you for taking our survey! Your input is valuable to us. Please answer the following questions:
- How satisfied are you with our products/services? (1-5 scale)
- How likely are you to recommend us to others? (1-5 scale)
- What could we improve?
- Any other comments?
Thank you for your time!