What is a Promotional Mix?

The combination of promotions (advertising, sales promotion, personal selling, publicity) you use to deliver marketing messages to your target audience. A promotional mix should be planned out strategically to support your marketing goals. Common goals are customer acquisition and engagement.


A retail company’s promotional mix includes advertising through print and digital channels, sales promotions such as discounts and loyalty programs, public relations efforts like media relations and sponsorships, direct marketing via emails and catalogs, and personal selling through sales representatives.

Go back to the Marketing Glossary >>