What is the Product Range?
A set of versions of one product from the same brand, each tweaked to appeal to a different audience segment. These versions are relatively slight versions of a theme instead of major departures in features and benefits.
Example
A manufacturer of health supplements supplies pharmacies with a diverse range of products, including vitamins, sports nutrition, herbal remedies, specialty formulas, and beauty and skincare items. These products are then sold to consumers through pharmacies, catering to various health and wellness needs.