What is Page View?

A request to load a single web page on the internet. Marketers use them to analyze their websites and to see if any change on the webpage results in more or fewer page views. This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate its application across different industries and scenarios.


Suppose a user visits a news website and reads an article about the latest technology trends. Each time the user accesses and reads the article, it counts as a one-page view. If the user navigates to another article after finishing the first one, it counts as another page view. Similarly, suppose the user refreshes the page or returns to the homepage and clicks on a different article. In that case, each subsequent visit to a new webpage on the site registers as another page view. Website analytics tools commonly track page views to measure the popularity and engagement of individual web pages on a site.

Go back to the Marketing Glossary >>