What is Organic Search?

The natural and unpaid results users receive after making search queries. Search engines crawl your web pages and rank your content for relevance to the most common queries. Find these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines.


Imagine someone is searching for “best hiking boots” on Google. The organic search results that appear below the ads at the top of the page are examples of organic search results. These results typically include websites and pages that are deemed relevant and authoritative by Google’s algorithm for the search query “best hiking boots.” Users can click on these organic search results to visit the respective web pages and find information about the best hiking boots based on the search query.

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