What is On-Page Optimization?
This type of SEO is based solely on a webpage and the various elements within the HTML. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.
Example
A company optimizes a webpage for the keyword “best digital cameras” by strategically placing the keyword in the page title, headings, and content, creating high-quality content with product reviews and buying guides, optimizing images and internal links, improving page speed, and ensuring mobile responsiveness. These efforts enhance the webpage’s visibility and relevance for the target keyword, driving more organic traffic.